Consumer surplus
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Consumer surplus or Consumer's surplus (or in the plural Consumers' surplus) is the difference between the number of products and the amount of consumers willing to buy it. Some say it is the economic gain accruing to a consumer (or consumers) when they engage in trade. The gain is the difference between the price they are willing to pay (or reservation price) and the actual price. If someone is willing to pay more than the actual price, their benefit in a transaction is how much they saved when they didn't pay that price.
The aggregate consumers' surplus is the sum of the consumer's surplus for each individual consumer. This can be represented on a supply and demand figure. If demand is as given as the diagonal line from the price axis to the quantity axis, consumers' surplus in the case of a the initial supply curve (S0) is the triangle above the line formed by price P0 to the demand line (bounded on the left by the price axis and on the top by the demand line). If supply expands (to S1), the consumers' surplus expands, to the triangle above P1 and below the demand line (still bounded by the price axis). The change in consumer's surplus is difference in area between the two triangles, and that is the consumer welfare associated with expansion of supply.
For more general demand and supply functions, these areas are not triangles but can still be found using Integral Calculus. Consumer surplus is thus the definite integral of the demand function with respect to price, from the market price to the maximum reservation price (i.e. the price-intercept of the demand function):
where 
The graph shows, that if we see a rise in the equilibrium price and a fall in the equilibrium quantity, then consumer surplus falls.
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[edit] Distribution of benefits
The benefits can be thought to accruing to two groups.
The first, those who were willing to pay the higher price P0, benefit because of a price reduction. Their benefit is the area in the rectangle formed on the top by P0, on the bottom by P1, on the left by the price axis and on the right by line extending vertically upwards from Q0.
The second set of beneficiaries are new consumers, those who will pay the new lower price (P1) but not the higher price (P0), and are measured as the difference between Q1 and Q0. Their benefit is the triangle formed by on the left by the line extending vertically upwards from Q0, on the right by the demand line, and on the bottom by the line extending horizontally to the right from P1.
[edit] Rule of one-half
The rule of one-half estimates the change in consumers' surplus for small changes in supply with a constant demand curve. Following the figure above,
where:
- CS = Consumers' Surplus
- Q0 and Q1 are the quantity demanded before and after a change in supply
- P0 and P1 are the prices before and after a change in supply
[edit] Comparison to profit
In terms of supply and demand, consumer's surplus is the analog to producer's surplus.
[edit] History
The idea of consumer's surplus was due to Jules Dupuit and extended by Alfred Marshall.
