Consumer generated media
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Consumer generated media (CMG) originated as a reference to posts made by consumers within online venues such as internet forums, blogs, wikis, discussion lists etc., on products that they have purchased. Shoppers who are researching products often use other consumers' opinions when making buying decisions.
The term has evolved to include video, audio and multimedia posts created by consumers in support (or negative parody/in-protest) of products, brands and corporate institutions.
