Configuration system
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The term configuration system is intimately connected with the concept of mass customization. Combining the low unit cost of mass production processes with the flexibility of individual customization requires a deep and utmost efficient integration of customers into value creation activities.
Configurations systems thereby represent the crucial interactive interface between customer and manufacturer, enabling customers to add and/or change functionalities of a core product or making fully custom enclosures from scratch. A poorly developed configuration system will lead to decreased customer satisfaction and loyalty, ultimately resulting in low sales. Mass customization success thus depends largely on the development of an interaction tool – the configuration system.[1]
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[edit] Notes
- ^ Frühwirt, W., Blazek, P. (2006). "ConfiguRating - An Instrument for Evaluating Product Configuration Systems from the Customer's Perspective". Customer Interaction and Customer Integration: 115–134.
