Talk:ComScore
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[edit] Article improvements
I wrote the initial (non-stub) version of the article. There are a few things about the article I'm not perfectly happy with, or that I think could be improved:
- The current article doesn't spell out whether comScore provides a single overarching service, or whether it provides several clearly distinct products and services. Its services are almost certainly related to some extent, since they probably all rely on the underlying 1.5-2 million pool of sampled users, but there may be different classes of end products with important distinctions between them.
- Some of the (non-historical) references are up to 5 years old. It would be good to get newer sources and make sure the article reflects the current state of the company.
- The company tends to be a bit secretive about its methods (eg. it's somewhat difficult to definitively determine that comScore is related to its distribution websites OpinionSquare and PermissionResearch; only Ernst & Young's .pdf does this). As a result, I ended up using two flawed .ppt sources. Both are hosted at unreliable URL's (it's not out of the realm of possibility that they're modified by other users, or possibly even faked), and one is marked "proprietary and confidential". Nonetheless, they were found in the wild using only Google, and they broadly concur with with other sources. Still, if better sources could be found for their detailed information, that would be good.
--Interiot 19:05, 21 November 2006 (UTC)
