CompreBem
From Wikipedia, the free encyclopedia
CompreBem (translated loosely from Portuguese, "ShopWell") is a supermarket chain in São Paulo State, owned by Companhia Brasileira de Distribuição / Grupo Pão de Açúcar.
This banner's origins start by the CBD acquisition of the Comprebem (with a lowercase "B") supermarket chain in northeastern Brazil, which was rebranded as Pão de Açúcar Comprebem, and eventually absorbed into Pão de Açúcar.
In the early 2000s, CBD acquired São Paulo-based Barateiro Supermercados, which was to become the present CompreBem a few years later. Initially, the CompreBem Barateiro brand was launched, in advertising and own-brand products. Then, after the takeover of Sé Supermercados by CBD, some Sé stores were rebranded as CompreBem (without the "Barateiro" name), with the remainder rebranded as Pão de Açúcar. By 2003, the Barateiro brand was phased out, with all Barateiro stores rebranded as CompreBem.
CBD briefly used the Barateiro brand in Rio de Janeiro State, by the acquisition of ABC Supermercados, and subsequent rebranding as ABC Barateiro. These stores are now part of CompreBem's sister banner in Rio, Sendas.
