Compliance professional

From Wikipedia, the free encyclopedia

A compliance professional is an expert that utilizes and perfects means of gaining influence. Though the means of gaining influence are common, their aims vary from political, economic, to personal. Thus the label of compliance professional applies to diverse groups of people, including propagandists, marketers, pollsters, salesmen and political advocates.

1 Techniques
2 Notable Compliance Experts
3 References
4 External links
5 See also

[edit] Techniques

Means of influence include, but are not limited to, the methods outlined in Influence Science and Practice:

Reciprocation
Commitment and Consistency
Social Proof
Liking
Authority
Scarcity

Additionally, techniques like framing (communication theory) and less formal means of effective obfuscation, such as the use of logical fallacies, are used to gain compliance.

[edit] Notable Compliance Experts

[edit] References

Cialdini, R.B. (2000) Influence: Science and Practice, 4th Edition. New Jersey: Allyn & Bacon.
Ewen, Stuart, (1976). Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture, New York: McGraw-Hill.
Ewen, Stuart, (1996). PR! A Social History of Spin, New York: Basic Books.
Ewen, Stuart and Ewen, Elizabeth, (1982). Channels of Desire: Mass Images and the Shaping of American Consciousness, New York: McGraw-Hill.
Herman, Edward S. and Chomsky, Noam, (1988). Manufacturing Consent: The Political Economy of the Mass Media, New York: Pantheon Books.
Jowett, Garth S. and O'Donnell, Victoria , (1999) Propaganda and Persuasion, Thousand Oaks, CA: SAGE Publications ISBN 0-7619-1147-2.
Lutz, William, (1990). Doublespeak New York, NY: HarperPerennial. ISBN 0-06-016134-5.
Rushkoff, Douglas. (1999). "They Say." In Coercion: Why We Listen to What "They" Say. New York: Riverhead