Comcast Spotlight
From Wikipedia, the free encyclopedia
Comcast Spotlight is the advertising sales division of Comcast Cable. With its headquarters located in New York City, Comcast Spotlight employs over 3,200 people across the United States. They offer advertising on local, regional and national levels as an alternative to local network affiliates. They serve more than 70 of the nation's 210 designated market areas (DMAs) including 22 of the top 25 television markets. Their goal is to make cable advertising easy to buy, and to enhance the value of spot cable advertising via new technologies, products, and services. Many locations offer on-location video production staff and script writers.
[edit] History
In 2002, Comcast and AT&T Broadband completed a merger totaling $47.5 billion, which combined systems to serve over 21 million video customers in 41 states. One of the main assets to the merger was Comcast acquiring the AT&T Advertising Sales which had recently begun branching into local spot advertising. AT&T Advertising Sales was renamed Comcast Advertising Sales and spread into Comcast's other DMAs across the United States. After numerous other mergers and acquisitions in the following years, Comcast had many various advertising sales divisions under many different names and was looking for a way to group them under one national brand name. Comcast Spotlight was the name chosen after much debate and a two month contest in which employees could submit names for consideration. Comcast Spotlight was officially announced on February 2, 2005.
[edit] External links
- ComcastSpotlight.com: Hiring and Company information
- Comcast.com: Sales, Stock, and Employment
- Comcast.net: For Comcast High-Speed Internet customers
[edit] References
- Comcast Spotlight Overview Section. Retrieved on July 26, 2006.
