Cohn & Wolfe
From Wikipedia, the free encyclopedia
| Cohn & Wolfe | |
| Type | Public |
|---|---|
| Founded | Atlanta, Georgia, (1970) |
| Headquarters | New York City, New York |
| Industry | Public relations |
| Website | www.cohnwolfe.com |
Cohn & Wolfe is a strategic marketing public relations firm dedicated to creating, building and protecting the world’s most prolific brands. Areas of expertise include consumer marketing, healthcare, information technology and business-to-business communications. Its mission is to support clients in achieving their goals by helping them create, build and defend brands. This is done through a mix of both traditional and unconventional marketing and public relations techniques designed to build media visibility, develop customer relationships and drive brand favorability and sales. The company has 11 offices worldwide and several affiliates around the globe.
Historical Timeline
1970 - Cohn & Wolfe is founded by Bob Cohn and Norm Wolfe in Atlanta, Georgia.
1979 - The Coca-Cola Company awards Cohn & Wolfe its Olympic public relations activities for the 1980 Winter Games in Lake Placid, sparking Cohn & Wolfe’s long and successful history with Olympic sponsorships.
1984 - Cohn & Wolfe is acquired by Young & Rubicam Inc. (Y&R). In addition, Cohn & Wolfe opens its office in New York, which later becomes known as the Company’s world headquarters.
1989 - Cohn & Wolfe expands its global operations with new offices in London, UK and Toronto, Canada.
1995 - Cohn & Wolfe opens three new offices in Los Angeles, California, Montreal, Canada and Milan, Italy.
1997 - Cohn & Wolfe opens up the Frankfurt office (November).
2000 - The Y&R family of companies is acquired by the even larger powerhouse of WPP, giving Cohn & Wolfe access to unprecedented global resources for a firm its size. Also, Cohn & Wolfe opens the Madrid office in September and the San Francisco office in March of that year.
2001 - Cohn & Wolfe acquires Springbok Technologies, Texas’s largest independent public relations firm, specializing in technology PR (May). Also, Cohn & Wolfe opens the Geneva office (January).
2003 - Cohn & Wolfe achieves #1 ranking for creativity, strategy and overall quality in 2002 Thomas L. Harris/Impulse Research Survey, the largest and most comprehensive survey in the field of public relations.
Cohn & Wolfe is a member of the WPP Group PLC family of media companies.
