Coffee Crisp
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Coffee Crisp is a popular, coffee-flavoured chocolate bar created in Canada.
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[edit] History
It was first marketed in 1938 by Rowntree's Canadian branch. It is presently marketed by Nestlé Canada. The bar is a combination of coffee cream, cookie wafers and milk chocolate coating. It does contain a small amount of coffee, although much of its coffee taste comes from flavouring.
[edit] Marketing Byline
Its advertising motto is: "Coffee Crisp Makes a Nice Light Snack." Throughout the 1980s, TV ads for the confection ran with the question "How do you like your coffee?", the response being "Crisp". According to Nestlé Canada, Coffee Crisp is the number one-selling chocolate bar in Canada.
[edit] Other versions of the confection
In 2001, the first variation of the Coffee Crisp brand was introduced, a limited edition "Coffee Crisp Orange" flavour. A limited amount of the orange flavour was reissued in 2002. 2002 also saw the release of a limited edition "Coffee Crisp Raspberry" flavour. "Coffee Crisp Café Caramel" was sold in the summer of 2004 and once again in the summer of 2006 and a limited edition "Coffee Crisp White" was launched in the autumn that same year. A limited edition maple flavoured bar was available from April to September, 2005.
Besides the original and limited edition bars, Coffee Crisp is available in "French Vanilla" and "Triple Mocha" flavours. 2005 also saw the introduction of the coffee bean shaped "Coffee Crisp Beans". The most recent bar form that can be found is Coffee Crisp Yogurt.
[edit] Availability outside of Canada
Canadian expatriates to the United States have long lamented the bar's relative unavailability outside of Canada.
Currently Nestlé is test-marketing Coffee Crisp in a number of US markets including
- Wilmington, Delaware
- Omaha, Nebraska
- Seattle, Washington
- Madison, Wisconsin
- Orlando, Florida
- Rockford, Illinois
- Buffalo, New York
There is currently a petition at coffeecrisp.org asking Nestlé to market the Coffee Crisp in all US cities. According to the site, its petition has succeeded, and Nestlé began marketing the Coffee Crisp nationwide in late July 2006.
Unofficial exports (originally labeled for the Canadian market) can be found in some stores, like Cost Plus World Market, the Cub Foods import section, and some small stores, especially those near the Canadian border.
Places where you would expect to find Coffee Crisp, but can't
- Ireland
- New Zealand (well suited for NZ climate)
- UK
Coffee Crisp is available in Australia at specialised candy stores, in particular those that import selected American candies.
[edit] Ice Cream version
A Coffee Crisp-flavoured ice cream bar and ice cream flavour are also available.
