Coffee Achievers (ad campaign)

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Screen capture from a 1984 "Coffee Achievers" television ad.
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Screen capture from a 1984 "Coffee Achievers" television ad.

"The Coffee Achievers" is an advertisement campaign launched by the National Coffee Association in the 1980s, urging Americans to drink more coffee. The television ads featured celebrities such as David Bowie, actress Cicely Tyson, author Kurt Vonnegut, then-Cincinnati Bengals quarterback Ken Anderson, and the rock group ELO. The campaign's tagline was "Join the Coffee Achievers!"

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