CNBC

From Wikipedia, the free encyclopedia

This article is about CNBC, the business news channel. For other uses see CNBC (disambiguation).
CNBC
CNBC logo derived from the 1986 NBC Peacock logo
Type Cable news television network
Branding CNBC
Country Flag of United States United States
Slogan "First in Business Worldwide"
Market share 79% at working places (June 2003, Source: CNBC Business Day Viewer Tracking Study, Wave 6, Mendelsohn Media Research) [1]
Broadcast area Flag of United States United States
Owner NBC Universal
Launch date April 17, 1989
Website CNBC.com
CNBC U.S.
Headquarters NJ, U.S.
Availability
Terrestrial
Not applicable Not applicable
Satellite
U.S. DirecTV Channel 355
U.S. Dish Network Channel 208
AMC-10 (formerly Satcom
C4), C-band Digital		 Channel 101
(Transponder 13)
Cable
Numerous variable channel number
Rogers Cable 55 (toronto area) or 184 (Rogers Digital Cable)
Satellite Radio
Sirius Channel 129
XM Channel 127
Online Watching
CNBCplus [2]

CNBC (an abbrevation for the Consumer News and Business Channel, its official name until 1991) is a group of cable and satellite television Business news channels from the U.S., owned and operated by NBC Universal. CNBC and its international spinoffs cover business headlines and provide live coverage of financial markets.

Contents

[edit] History of CNBC U.S.

The original CNBC channel was launched in Fort Lee, New Jersey, on April 17, 1989. Soon after, it merged in 1991 with the Financial News Network (FNN), and the name "Consumer News and Business Channel" was dropped. Sue Herera is an original anchor at CNBC, and remains on the air co-hosting Power Lunch. Some reporters from FNN joined CNBC, like Ron Insana, Bill Griffeth and Joe Kernen. At first, the network's business programming was branded "CNBC/FNN," but that was dropped before the mid-90's.

CNBC began to grow during the 90's, taking over Europe's EBN (European Business News) in 1998, while ratings grew on the U.S. channel until the new millennium's dot-com bubble burst in 2000.

The new millennium also brought new changes to the network, moving it's world headquarters from Fort Lee to Englewood Cliffs, New Jersey (Google map) in 2003, which features completely digital video production.

Today, CNBC provides business news programming from 4 a.m. to 8 p.m., Eastern Time, while broadcasting talk shows, investigative reports, documentaries, infomercials, and other programs during the evening and early morning. A rolling ticker provides real-time updates on share prices on the NYSE, NASDAQ, and AMEX, as well as market indices, news summaries, and weather updates by NBC Weather Plus. A rotating, top band of the screen rotates provides real-time updates on index and commodity prices from world markets.

CNBC is the only NBC network whose abbreviation, while containing NBC, stands for another name: the Consumer News and Business Channel. The moniker was simply shortened to CNBC when the former was dropped. NBC could also be used for its parent company, NBC Universal.

[edit] Programming

[edit] Present Shows

CNBC provides a variety of programs throughout the business day presenting reports on U.S. businesses, updates of stock market indices and commodities prices, interviews with CEOs and business leaders, and commentary from many investment professionals. The following is the usual "business day" (term used by CNBC hosts and announcers) lineup (as of March 2006, all times Eastern):

ET Program Hosts Description Corresponding programs
CNBC Europe CNBC Asia
4a-6a
Worldwide Exchange
Michelle Caruso-Cabrera, Ross Westgate, Christine Tan first word on movements on futures exchanges and trading in Europe and Asia
Today's Business
 
6a-9a
Squawk Box
Joe Kernen, Carl Quintanilla, Rebecca Quick, Charles Gasparino provides a mix of business news and commentary
Squawk Box Europe
Asia Squawk Box
9a-10a
Squawk on the Street
Mark Haines, Erin Burnett (both live from NYSE), David Faber broadcasts live from above the New York Stock Exchange  
10a-12p
Morning Call
Liz Claman, Mark Haines (10-11am hour), Michelle Caruso-Cabrera (11am-noon hour); Haines live from NYSE focuses on real-time market coverage
Worldwide Exchange
Asia Market Watch
12p-2p
Power Lunch
Bill Griffeth, Sue Herera examines the companies, people, and trends influencing Wall Street
Power Lunch Europe
 
2p-3p
Street Signs
Erin Burnett focuses on trends, world events affecting stock markets, and real-time market coverage  
3p-5p
Closing Bell
Maria Bartiromo, co-hosted with Dylan Ratigan or Bob Pisani (days when Fast Money airs) for the 3-4pm hour (Ratigan/Pisani live from NYSE) covers the close of the trading day and real-time market coverage
European Closing Bell
Worldwide Exchange
5p-6p
Kudlow & Company
Lawrence Kudlow provides market and economic commentary and interviews  
6p-7p
Mad Money
James Cramer a fast-paced show offering stock advice to callers  
7p-8p
On the Money
Dylan Ratigan, Scott Wapner (days when Fast Money airs) recap of all the day's business news
Europe Tonight
 
TBD
Fast Money
Dylan Ratigan fast-paced roundtable discussion of stocks for short-term trades  

CNBC has experimented with non-business programming during primetime hours, but many of these shows have been unsuccessful and cancelled. CNBC's primetime lineup features The Big Idea With Donny Deutsch and the channel has rebroadcasted several NBC programs, including Late Night with Conan O'Brien, Deal or No Deal, The Apprentice, and 1 vs. 100. Prior to April 20, 2006, the programs in the primetime hours are showed with the aforementioned scroll with news headlines and weather updates at the bottom of the screen. Late Night with Conan O'Brien was replaced with the new program On The Money. Paid Programs are typically aired from 2 a.m. to 4 a.m.

On June 8, 2006 it was announced that CNBC would re-air On the Money in primetime (11pm ET). Currently in primetime, the network re-airs Deal or No Deal and 1 vs. 100 along with CNBC Prime, Mike on the Money, and CNBC produced documentaries.

Starting early 2007, the network will launch its long-anticipated monthly newsmagazine called Business Nation, which will be anchored by David Faber. According to the Washington Post, the program "will have three stories a month, a mixture of profiles, investigative pieces and features". The format of the newsmagazine is structured similarly to HBO's Real Sports. [3]

CNBC's breakout hit is Mad Money. Hosted by money manager Jim Cramer, the hour-long show gives stock advice to viewers who call in at 1-800-743-CNBC(2622). The show also has a popular segment called "The Lightning Round". A similar program, Fast Money is currently in the process of finding a home on the CNBC schedule.

Other special or weekend programming includes CNBC on Assignment (for example, The Age of Wal-Mart), Cover to Cover, The Suze Orman Show, Outside the Box, The Wall Street Journal Report with Maria Bartiromo, and Tim Russert.

[edit] Past shows

Among the shows that have been canceled are:

  • Capital Report
  • Cnet News.com
  • Dennis Miller
  • The Edge
  • McEnroe
  • National Geographic Explorer
  • Ushuaia
  • World Business Reports
  • Consumer News
  • Smart Money
  • Media Biz
  • Business Wrapup
  • Business View
  • Media Beat
  • Business Insiders
  • Your Portfolio
  • Money Talk
  • Money Club
  • Money Shack
  • Money Today
  • Money Tonight
  • Money Wheel
  • Steals and Deals
  • Great Stuff
  • Bull Sessions
  • Opinions
  • Upfront Tonight
  • McLaughlin

[edit] Personalities

[edit] Present Personalities

[edit] Past Personalities

[edit] Ratings

CNBC has had a difficult time as of late attracting viewers, although viewership is significantly up from the 2005 bottom. There is a fairly clear correlation between the markets' performance and CNBC's viewership.

During the late '90s and early 2000s, CNBC's ratings were exploding along with the market. In fact, CNBC often beat CNN during the daytime. However, the market took a tumble in 2001 and along went CNBC's ratings. In 2001, daytime viewership at the network peaked at 330,000, right before the peak of the Nasdaq. The network's ratings steadily fell quarter after quarter, year after year, until bottoming in Q2 2005, with an average viewership of 134,000 during the day. From the bottom, the network, along with the markets, have rebounded significantly -- daytime viewership now stands at 211,000 (as of mid-2006). Even though that pales in comparison to what Fox News and CNN draw in today, it is still a very healthy 57% increase in viewership within the span of 1 year. [5] Despite the viewership slump since the turn of the decade, CNBC is extremely profitable: average revenues top $510 million [6] while profits for the network exceed $250 million per year, making CNBC a cash cow for NBC Universal and its parent company, General Electric. [7]

While daytime viewership has held up relatively well, primetime viewership is still relatively weak and the network continues to try and rejuvenate their primetime lineup. Their newest attempt to attract more viewers is by introducing a "Checkerboard" programming approach. The network will put in various programming throughout the week that would interest viewers, including documentaries, town-hall style discussions and more. [8]

It is important to note that much of CNBC's viewership, particularly during the daytime, is done "out of home", something that traditionally is not measured by Nielsen ratings. As a result, it would be fair to say that the network's true viewership is considerably higher than what is reported.

[edit] CNBC US Taglines

  • "First in Business Worldwide" (June 12, 2006 - )
  • "The World Leader in Business News" (2004 - June 11, 2006)
  • "Make It Your Business" (2003)
  • "Business for the New World" (2002) (Video:[9])
  • "Profit From It" (1998 - 2002)
  • "First in Business, First in Talk" (1997) (Video:[10])

[edit] Trivia

  • Prior to December 2005, a stack in the corner of the screen displayed index and commodity prices, however this information has now been moved to a bar along the top of the screen.
  • On December 19, 2005, CNBC unveiled a new on-air look, replacing that which had been used since October 2003. This included a new look for all the graphics, new logos for all business day programs, and the aforementioned move of the information formerly contained in the stack to the top of the screen. The ticker now shows full company names instead of just ticker symbols.
  • On June 12, 2006, CNBC brought back its "First in Business Worldwide" tagline, which was originally used in the late 1990s; this phrase replaced "The World Leader in Business News", which had been in-place for at least several months.
  • On September 6, 2006, CNBC unveiled a revamped bug, which now has a similar resemblance to that of CNBC Europe. On the same day, the network launched a slightly modified ticker with a narrower font (to allow more quotes to stream by within a period of time). See the photo in the "CNBC Graphics" section below for more.
  • On September 18, 2006, CNBC's Worldwide Exchange program unveiled the "FTSE CNBC Global 300 Index". As the name suggests, it is an index of 300 global corporations, through 18 subsectors in conjunction with London's FTSE. It is supposed to aggregate the major stock market movements from the "open in Asia to the close in the US." It is updated every 15 seconds.
  • On November 15, 2006, CNBC's logo bug was changed to color revealing the rainbow's peacock's normal NBC colors. The ticker was also revamped that day.
  • On November 28, 2006, the new smaller CNBC color bug (similar to the one used in the revamped ticker) began to show up on CNBC's non-business related primetime programming (where the ticker is not shown, except Mad Money and Fast Money), replacing the much bigger shadow gray bug.

[edit] Logos

CNBC logo from 1989 to 1992.

Planned CNBC/FNN logo from 1991 before the name was dropped.

CNBC logo from 1992 to 1995.

CNBC logo from 1995 to 1996.

The current CNBC peacock logo from 1996 to present.

[edit] CNBC international channels

CNBC has operated international versions of its channel since 1995, when CNBC Asia originally launched. CNBC Europe followed in 1996. On December 9, 1997, Dow Jones & Company and NBC announced the merger of their international business news channels. This resulted in a merger of CNBC Europe with Dow Jones' European Business News, and likewise of CNBC Asia with Asia Business News. From then (until January 2006) the international CNBC services carried the tagline "A Service of NBC (Universal) and Dow Jones" (or depending on other local partners, a variation of this tagline). Correspondents from Dow Jones Newswires contribute to the channels. CNBC Europe is headquartered in London, and CNBC Asia is headquartered in Singapore.

Besides CNBC Europe and CNBC Asia, the network also operates a number of local business news channels in association with other companies. These channels include Class CNBC in Italy, CNBC-e in Turkey, CNBC Arabiya in the UAE, Nikkei CNBC in Japan, CNBC-TV18 and CNBC Awaaz in India, and CNBC Pakistan in Pakistan. In Australia, CNBC is called CNBC Australia and carried programs from both the Asian, European and American networks.

CNBC Europe and CNBC Asia are rebranded in some parts of the world with tickers containing local financial information. This includes CNBC Nordic, CNBC Singapore, CNBC Hong Kong and CNBC Australia.

In North America, CNBC World airs business programming from CNBC Europe and CNBC Asia, as well as weekly magazine programs provided by CNBC-TV18 and the United Nations.

In Central America and the Caribbean, CNBC Latin America retransmits live programs from CNBC and CNBC World.

In Canada, CNBC can be seen with most of the programming identical to the US counterpart. However, due to Canadian programming rights, shows such as the Olympic Games, Deal Or No Deal, The Apprentice and Heads Up Poker are replaced by CNBC World programming. This had the making of a major problem, as a highlight episode of The Apprentice 5 that aired April 23, 2006, was assumed to not be available anywhere for Canadians due to these blackouts. While the first airing at 9:00pm ET was blacked out, the second airing at 12:00am ET was accidentally shown. Blackouts on episodes that originally air on NBC and Global are likely to continue.

On 31 December 2005, the sale by Dow Jones of its interests in the international CNBC channels took effect. From 1 January 2006, the "A Service of NBC Universal and Dow Jones" tagline was removed from the international CNBC channels, in line with this.

CNBC is also planning another international spinoff, CNBC Africa. With roughly $600 million spent on advertising in South Africa alone, the network sees great potential in grabbing a potential share of that pot. Initially, CNBC Africa will have bureaus Botswana, Tanzania, Kenya, Nigeria and South Africa and will produce 6 hours local programming per business day. The network will be launched May 2007. [12]

[edit] CNBC Graphics

CNBC is well known today for its flashy and somewhat "over-the-top" graphics package, complete with accompying animations and animation-sounds. Previous graphics packages put together by the network since the early 90's have gradually increased the "wow" factor -- likely in order to catch a casual viewer's eye, as cable news competition has increased dramatically since the late 80's (when the network was launched).

[edit] Screenshots

Date: April 17th, 1989 to 1995

Date: 1995 to 1998

Date: 1998 to November 3rd, 2000

Date: November 6th, 2000 to February 1st, 2002

Date: February 4th, 2002 to October 10th, 2003

Date: October 13th, 2003 to December 16th, 2005

Date: December 19th, 2005 - Present

[edit] How to read the screen

Typical on-air screen appearance during the business day
Enlarge
Typical on-air screen appearance during the business day

The top band, which stays on-screen during the business day (4am ET to 6pm ET), will give viewers a real-time snapshot of the general stock market (Dow Jones, Nasdaq S&P 500 indices and Russell 2000 index, along with the DJ Utilities, DJ Transports and NYSE indices), international markets and futures (between 4am ET and 9:30am ET only), currencies, bond prices/yields and commodities. This data stays on for 5-7 seconds, before refreshing to the new set of data.

The bottom two lines, called the ticker, gives viewers real-time NYSE quotes (on the top band) and Nasdaq/AMEX quotes (bottom band) throughout the trading day (ticker symbols are 1, 2, or 3 letters long for the NYSE stocks; Nasdaq uses 4- and 5-letter symbols; 3-letter ticker symbols are used at the AMEX). A commodity summary is shown on the top band during market hours (every 10 minutes at 0:01, 0:11, 0:21, 0:31, 0:41, 0:51 past the hour), along with a market summary (which is shown every 20 minutes at 0:01, 0:21, 0:41 past the hour). A Nasdaq/AMEX market summary is shown on the bottom band every 20 minutes at 0:06, 0:26, 0:46 past the hour. The ticker now also provides the size of each trade (the volume, or number of shares traded), a feature which was reinstated on July 12, 2006 after it was dumped during the re-launch in December 2005.

Before and after-market hours (8:00am ET - 9:30am ET and 4:00pm ET - 6:30pm ET respectively), the ticker will give viewers extended hours trading quotes (after-hours quotes are symbolized with gold text). Between the hours of 5:00am ET - 8:00am ET and 6:30pm ET - 8:00pm ET, viewers are shown an alphabetical recap of the closing prices of S&P 500 stocks on the top band, while latest news headlines as well as weather projections for selected cities are displayed on the bottom band.

Above the ticker, the left-hand side graphic will give you the ident for the specific program that is currently on-air (i.e. "CLOSING BELL"). The middle block gives viewers either a caption of the topic being discussed (i.e. "DOW DOWN LAST 5 OF 6 SESSIONS"), or many times, a green "CNBC Alert" chimes in (as shown above), giving viewers breaking news (i.e. "XYZ COMPANY'S CEO RESIGNS") or pertinent market information (i.e. "STOCKS FALL FOR 2ND DAY"). For bigger breaking news items, a red "Breaking News" band will appear with the program logo being replaced with the NBC "Peacock" logo. The right hand side typically consists of an empty blue box. However, the network occasionally replaces it with a bug which changes depending on the segment or topic of discussion (i.e. "Earnings Central", when latest corporate earnings are being reviewed).

For more details on CNBC's ticker, please see Wikipedia's article CNBC Ticker.

[edit] CNBC.com

CNBC.com is the companion website to the financial network. It was launched in 1996 with minimal content, other than show program grids, host biographies and basic network images. The site gradually progressed alongside internet technology, giving investors more useful information such as stock quotes, news bulletins, in-depth programming information and a whole host of other data.

CNBC.com (1996)
Enlarge
CNBC.com (1996)

In August 2001, CNBC.com merged with MSN's Moneycentral.com, creating "CNBC on MSN". This new partnership allowed the two parties to meet two objectives: 1) provide richer content to visitors, with expanded news offerings, a wider array of stock tools (including interactive charting, free online portfolio managers) plus more in-depth market coverage and 2) more effectively compete with other finance related websites, such as Marketwatch.com and Yahoo! Finance.

CNBC.com (2000)
Enlarge
CNBC.com (2000)

CNBC.com was relaunched on December 4, 2006. The website provides new online tools for investors, better integration of the website with daytime programming. Some of the new features include:

  • exclusive online interviews (the first being with Chicago Fed President Michael Moskow)
  • "Market in a Minute" updates from CNBC personalities every 30 minutes (during the trading day: 9:30 am to 4:30 pm ET)
  • a streaming desktop ticker, real-time data and the network's "tick-by-tick" charts (for major indicies)
  • themed blogs by various correspondents (i.e. "Tech Check" with tech reporter Jim Goldman)
  • unedited, full-length interviews from CNBC specials or other on-air interviews
  • free video of recent on-air segments, interviews, features etc.
  • an exclusive "CNBC.com" set built at CNBC's U.S. headquarters where the "Market in a Minute" segments (among other things) will be taped from
  • blogging from on-air personalities about the various "goings-on" within the network (coming soon)
  • an original show to air exclusively online with Maria Bartiromo, Bill Griffeth and Joe Kernen (coming soon) [13]

Content on the new website will be edited 24 hours a day during the business week. CNBC U.S. will update/edit the content from 6 a.m to 7 p.m ET, CNBC Asia will then take over from 7 p.m to 2 a.m, and CNBC Europe will handle the overnight hours from 2 a.m to 6 a.m.

CNBC.com has also officially disbanded its relationship with MSN in mid-November 2006.

[edit] CNBCplus

"CNBCplus" is a new feature which was launched alongside the revamped CNBC.com website. This subscription based service (similar to CNN Pipeline) allows users to have 24-hour, commercial-free access to 3 individual CNBC feeds -- CNBC U.S., CNBC Europe and CNBC Asia -- along with access to over 15,000 clips in the archive. It will also be updated with hundreds of video clips available on-demand and a search feature allowing you to search CNBC video archives. U.S. based customers of CNBCplus will not receive the CNBC U.S. feed due to various restrictions (they will still get the CNBC Europe and CNBC Asia feeds, along with all of the video clips). The service is not available for any other operating system besides Microsoft Windows.

The CNBC video player is currently offering a free seven-day trial for people who register. After that, individuals who register will be required to pay a monthly fee to keep the service. The introductory offer is $9.95 per month, although it will eventually go up to $14.95/month [14]

The site is available at: https://cnbcplus.cnbc.com

[edit] List of CNBC channels

[edit] See also

[edit] External links

XM Satellite Radio news, sports, talk, and information channels
 By number: 1 | 115 | 116 | 121 | 122 | 123 | 124 | 125 | 126 | 127 | 129 | 131 | 132 | 133 | 140 | 141 | 142 | 143 | 144 | 145 | 146 | 147 | 150 | 151 | 152 | 153 | 154 | 155 | 156 | 162 | 163 | 164 | 165 | 166 | 167 | 168 | 169 | 170 | 171 | 172 | 173 | 174 | 175 | 200 | 202 | 204 | 244 | 245 | 247

By name: XM Preview | Radio Disney | XM Kids | Fox News Channel | CNN | CNN Headline News | ABC News & Talk | The Weather Channel | CNN en Español | CNBC | Bloomberg Radio | BBC World Service | C-Span Radio | XM Public Radio | ESPN Radio | ESPNEWS | Fox Sports Radio | XM Sports Nation | NASCAR Radio | IndyCar | PGA Tour Network | XM Deportivo | XM Comedy | Laugh USA | EXTREME XM | Laugh Attack | National Lampoon Comedy Radio | Take 5 | Oprah & Friends | E! Entertainment Radio | Sonic Theater | Radio Classics | Talk Radio | America Right | Air America Radio | Fox News Talk | The Power | FamilyTalk | Open Road | SportPlus | WLW 700 | XM Sports Guide | MLB Home Plate | XM Live | The ViRUS | Home Ice | Canada 360 | Quoi de Neuf | XM Emergency Alert

Sports play-by-play: Major League Baseball, National Hockey League, Big Ten Conference, Pac-10 Conference, Atlantic Coast Conference, Big East Conference, United Soccer Leagues, Indy Racing League, PGA Tour, National Basketball Association (on ESPN Radio), Quebec Student Sports Federation, U.S. Open

Traffic & Weather: Boston, New York, Philadelphia, Baltimore, Washington, Pittsburgh, Detroit, Chicago, St. Louis, Minneapolis/St. Paul, Seattle/Tacoma, San Francisco Bay Area, Los Angeles, San Diego, Phoenix, Dallas/Fort Worth, Houston, Atlanta, Tampa/St. Petersburg, Orlando, Miami/Fort Lauderdale

See also: List of XM Satellite Radio channels

edit NBC Universal, Inc. (a subsidiary of General Electric)
Universal Studios: Focus Features | Islands of Adventure | Rogue Pictures | United International Pictures1 | Universal Animation Studios | Universal Home Entertainment | Universal Orlando Resort | Universal Pictures | Universal Studios Hollywood Theme Park | Universal Studios Florida Theme Park | Universal Studios Japan | Universal Studios Theme Parks
Broadcast TV Networks: NBC | Telemundo
NBC Universal Cable: Bravo | CNBC | MSNBC | Mun2 | NBC Weather Plus | Sci Fi channel (United Kingdom) | Sci Fi Channel (United States) | ShopNBC | Sleuth | Sundance Channel (co-owned with Robert Redford and CBS Corporation) | Telemundo Internacional | Telemundo Puerto Rico | Trio | Universal HD | USA Network
CNBC Global Channels: CNBC (US) | CNBC World | CNBC Latin America | CNBC Europe | CNBC Asia | CNBC Africa
CNBC Europe Branches: Class CNBC | CNBC-e | CNBC Arabiya | CNBC Nordic | CNBC Pakistan
CNBC Asia Branches: Nikkei CNBC | CNBC-TV18 | CNBC Awaaz | CNBC Australia | CNBC Hong Kong | CNBC Singapore
Television Production and Distribution: NBC Studios | NBC Universal Television | NBC Universal Television Distribution | NBC Universal Television Studio
Owned &
Operated
Television
Stations by:		 NBC: KNBC | KNSD2 | KNTV | KXAS2 | WCAU | WMAQ | WNBC | WRC | WTVJ | WVIT
ShopNBC: WWDP
Telemundo: KBLR | KHRR | KDEN | KNSO | KTAZ | KTMD | KVDA | KSTS | KVEA | KXTX | WKAQ | WNEU | WNJU | WSCV | WSNS
Spanish Independent TV Stations: KBOP3 | KWHY 1 50%, with Viacom's Paramount Pictures
2The stations are co-owned with LIN TV in a joint venture (76% owned by NBC, 24% owned by LIN).
KNSD also includes a repeater used for rebroadcast of Entravision's KBNT-CA.

3Owned by Commercial Broadcasting Corp., and operated by the NBC / LIN joint ventutre (see note 1)
4 Co-owned with Corus Entertainment, Classic Media, Scholastic Books and ION Media Networks
Internet Venture: NBBC
Other Assets: qubo4 | EMKA, Ltd.
Retrieved from "http://en.wikipedia.org../../../c/n/b/CNBC_aa11.html"