Clif Bar
From Wikipedia, the free encyclopedia
Clif Bar (stylized as CLIF) is a brand of energy bar created in 1992 by Gary Erickson. It takes its name from Erickson's father, Clifford. Today, Erickson runs Clif Bar & Company, which emphasizes healthy choices for both consumers and the environment.
Contents |
[edit] History
The following is taken from the Clif Bar website (as well as the back of Clif Bar boxes) from the perspective of Gary Erickson:
CLIF BAR is named after my father, Clifford, my childhood hero and companion throughout the Sierra Nevada mountains. In 1990, I lived in a garage, with my dog,skis, climbing gear, bicycle and two trumpets. The inspiration to create an energy bar occurred during a day-long, 175-mile bike ride with my buddy Jay. We’d been gnawing on some "other" energy bars all day. Suddenly, despite my hunger, I couldn't take another bite. I thought, "I could make a better bar than this!" That’s the moment I now call "the epiphany". Two years later, after countless hours in Mom's kitchen, the CLIF BAR became a reality. And the mission to create a better-tasting energy bar was accomplished. Thanks, Mom!
[edit] Products and practices
The eponymous energy bar remains Clif Bar and Company's main source of revenue and are widely popular. In addition to the "better tasting" aspect, a high degree of emphasis is placed on environmental and personal nutrition; for instance, boxes of Clif Bars boast that they use certified organic ingredients in Clif Nutrition Products (at least 70%). Like ice cream makers Ben & Jerry's, Clif promotes "green" business practices, encourages consumers to fight against global warming, and openly donates to numerous environmentalist organizations.
There are 15 kinds of Clif Bars that are available year-round:
- Apricot
- Banana Nut Bread
- Black Cherry Almond
- Carrot Cake
- Chocolate Almond Fudge
- Chocolate Brownie
- Chocolate Chip
- Chocolate Peanut Crunch
- Cookies 'N Cream
- Cool Mint Chocolate
- Cranberry Apple Cherry
- Crunchy Peanut Butter
- Lemon Poppyseed
- Oatmeal Walnut Raisin
- Peanut Toffee Buzz
There are also 3 seasonal flavors:
- Spiced Pumpkin Pie
- Caramel Apple Cobbler
- Iced Gingerbread
In the past few years, other Clif products have been created including:
- Clif Shot
- Shot Blok
- Shot Drink
- Luna Bar (lower calorie, higher calcium version marketed to women)
- Nectar
- Mojo Bar
- Builders (Roughly double the protein, marketed toward strength atheletes)
- ZBar
