Child's Play (charity)

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Child's Play 2005 Logo

Child's Play is a charitable organization founded by the authors of the popular Computer and video games-based webcomic Penny Arcade that organizes worldwide toy drives to children's hospitals. Mike Krahulik and Jerry Holkins founded Child's Play in 2003 as a way to refute mainstream media's perception of gamers as violent and antisocial.^[1] Through Child's Play, fans have sent over 1 million dollars in toys, games and books to children's hospitals all over the world. Child's Play does not take out any money for administrative fees or other purposes.

1 Logistics
2 History
3 References
4 External links

[edit] Logistics

With the help of hospital staff, Child's Play volunteers set up gift wishlists on Amazon.com, full of video games, toys, and movies. When the hospital's wishlist is completed, they are then added to the map on the Child's Play website. Gamers and others online click through to the lists and buy items for patients. Everything ships directly from Amazon to the hospital. The Amazon links are associate's links, so Amazon pays Child's Play a small commission on each purchase. 100% of that money goes to the hospitals. Instead of buying items off the wishlists users can donate money through PayPal or check. Again, 100% of all donations are distributed to the hospitals, paying for pediatric research, facility improvements, etc. During the month of October the webmasters of Penny Arcade make a big kickoff announcement, which then gets spread by the online community through blog posts, news links, and forum avatars.

The charity also has a space for corporate sponsors who have donated gifts, cash, or traffic. The sponsors also earn a corporate sponsorship level (Silver, Gold and Platinum) and get linked back on both Penny-Arcade.com and Childsplaycharity.org. Among those who are showcased are the original flash portal Newgrounds, e-commerce website ThinkGeek, and interactive entertainment businesses Day 1 Studios and Konami.

[edit] History

Child's Play Homepage, now with links to Australia and Egypt

Child's Play was announced by the authors of Penny Arcade as a challenge to their readership, and as a response to the often negative portrayal of video gamers in the media. It received positive press on many popular weblogs, including Slashdot and received direct endorsement from WIL WHEATON dot NET. In less than one month of publicity and operation, the charity raised over $250,000 in cash and toys for the Children's Hospital and Regional Medical Center in Seattle, Washington.^[2]

In 2004, the charity was expanded and partnered with children's hospitals in Seattle, Oakland, California, San Diego, California, Houston, Texas and Washington, D.C.^[3]

By January 5, 2005, when the final numbers for 2004 were tabulated, the charity had raised over $310,000 ($60,000 more than the previous year), and gained forty corporate sponsors in the process. Among these sponsors were Nintendo, Midway Games, Cerulean Studios, and THQ.

In 2005, the charity was again expanded to partner with an additional seven children's hospitals across the United States, as well as children's hospitals in Toronto and Halifax, Nova Scotia, Canada. Further, it is now also partnered with Alder Hey Children's Hospital in Liverpool, England. At the time when they stopped accepting donations, the community had raised $605,000.^[4]

In 2006, the charity was further expanded, adding four hospitals in the United States, two in Australia, and one in Egypt. In addition to this, on December 13, 2006 there will be a charity dinner and auction, where items participants will be able to bid on include a gaming day for four in the Penny Arcade office, an appearance in a Penny Arcade strip, a tour of Bungie and recording session for the voice of a character in Halo 3, and a two year subscription to World of Warcraft and the Burning Crusade special edition signed by all the developers. As of December 8, 2006 over $495,000.00 has been donated towards this year's drive.