Chessie (railroad mascot)
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Chessie was a popular cat character used as a symbol of the Chesapeake and Ohio Railway. Derived from an etching by Viennese artist Guido Gruenwald, the image first appeared in an advertisement in the September 1933 issue of Fortune magazine with the slogan "Sleep Like a Kitten and Wake Up Fresh as a Daisy in Air-Conditioned Comfort". When the ad generated a positive response, the railroad developed an advertising campaign around the image and chose the name Chessie as a derivation of the railroad's name. The promotion proved widely popular and, in addition to national print advertising, grew to include calendars, clothing, and even two children's books about the character. Chessie acquired two kittens in 1935 and a mate named "Peake" in 1937. During World War II, the Chessie character was used to promote War Bonds and support for the war effort. The Chessie image continued to appear in advertising until 1971 when passenger train travel was consolidated under AMTRAK. When in 1972 the C&O merged with the Baltimore and Ohio Railroad and Western Maryland Railway, the newly formed company was named the
Chessie System after the popular image and adopted the "Ches-C" logo, which incorporated the silhouette of the kitten into the "C" of the railroad's name. The Chessie System later merged with other railroads to become the CSX Corporation. Though the Chessie logo is no longer found in advertising and was phased out of usage on trains, Chessie is still the mascot of the CSX Corporation, and there are many examples of rolling stock that still feature the kitten logo, having yet to be repainted.
[edit] Books
- Chessie The Railroad Kitten by Thomas W. Dixon, Jr.
