Cheer (detergent)
From Wikipedia, the free encyclopedia
Cheer is the name of a laundry detergent on the market in the United States. It is manufactured by Procter & Gamble.
It was introduced sometime around 1951, and after a slight reformulation in 1952, was a highly successful follow up to P&G's Tide product from 1948-49. [1]
Cheer is recognized for its distinctive blue granules. The 1952 formula ("Blue-Magic Whitener") was designed to clean as well as perform bluing, which makes white clothing look whiter (this was traditionally a separate process). One magazine ad proclaimed, "...washes clothes so clean, so white, you don't need bluing or bleach!"
In the 1960's the brand was repositioned as "All-Tempa-Cheer"; as it was formulated to clean clothes effectively in all water temperatures.
The brand is currently known as Cheer Colorguard.
[edit] External links
| Procter & Gamble Co. | |
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Corporate Directors: Norman Augustine | Bruce Byrnes | R. Kerry Clark | Scott D. Cook | Joseph Gorman | A.G. Lafley | Charles R. Lee | Lynn M. Martin | W. James McNerney, Jr. | Johnathan Rodgers | John F. Smith, Jr. | Ralph Snyderman | Robert Storey | Margaret Whitman | Ernesto Zedillo |
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Annual Revenue: $55.4 billion USD ( |
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