Chattem
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[edit] Profile
Chattem NASDAQ: CHTT is a leading producer and marketer of over-the-counter healthcare products, toiletries, dietary supplements, topical analgesics, and medicated skin care products, among others. The company, based in Chattanooga, TN, Chattem began as the Chattanooga Medicine company on February 21, 1879. It is now one of the world's leading producers of topical analgesic rubs. The company’s brand portfolio holds 22 different brands. Some of Chattem's products include Gold Bond, Flexall, IcyHot, Bullfrog Sunblock, Sun-In, Pamprin, Dexatrim, Aspercreme, and Selsun Blue. Two thirds of Chattem’s products are produced by the company at its Chattanooga production facilities with the remaining two thirds produced by third party producers.
The company’s brands are sold nationally through mass merchandiser, drug and food retailers. In 2005, 70% of all sales by the firm were made through its top 10 customers, which include Wal-Mart, Walgreens, and Kroger. Sales to Wal-Mart constituted 36% of Chattem’s total sales in 2005. Chattem supports these sales with a 45 person sales force broadcast media advertising. Chattem has market penetration in the United States, Europe, Canada, Latin America, and the Caribbean.
[edit] History
Began as Chattanooga Medicine Company in 1879, the company incorporated in 1909 and has remained in Chattanooga, Tennessee to this day. The firm adopted Chattem as its name and went public in 1969. Chattem’s top and bottom lines grew significantly from 1989 through 1992. The source of this growth was the company’s strategy of purchasing under-marketed consumer brands and aggressively marketing those already in its portfolio. In 1993, Chattem experienced a 14% decline in sales as a result of the loss of Warner-Lambert’s Rolaids business. To fund a one-time special dividend in 1994, $75 million in high yield bonds were issued.
[edit] Recent Events
In October, 2006, Chattem announced that it will be acquiring five brands for $410 million as a result of the merger between Johnson & Johnson and the consumer healthcare business of Pfizer. These brands are:
•ACT Anti-Cavity Mouthwash
•Unisom
•Cortizone
•Kaopectate
•Balmex-Diaper Rash Ointment
Pending the government’s approval of the merger of Johnson & Johnson and Pfizer, Chattem will acquire five brands divested from the firms. Chattem has announced that it expects to take possesion of the brands around January, 2007. These are very mature brands and will provide $150 million in additional revenue to Chattem per year.