Central media

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Central Media

These are what are usually termed mass media – Newspapers, tv, radio, specialist journals, books etc. They are organised the way they are for very good reasons, and are essential to our societies, but they suffer from the following intrinsic shortcomings:

• They are essentially monologues, letters pages and corrections notwithstanding.

• The larger the circulation, they more they are forced to deal with ideas that will appeal to a large number of people. This means that issues of interest to small groups of specialists do not get covered.

• Since space is limited, complex issues and interactions cannot be adequately dealt with.

• They are essentially News items – that is something dramatic that has happened – they are not concerned with education in the sense of repeating old wisdom.

• At the other end of the spectrum, specialist journals tend to obviously deal with specialist subjects, but again they have similar limitations. They will tend to focus on new information, about the main topic of the journal, so they will therefore tend to ignore all the potential real world interactions outside the sphere of the journal, since they will be off less interested to the readership.

• Due to being essentially a series of explicit monologues they cannot transmit Tacit knowledge.

The consequence of this is that they cannot impart to the readership a holistic world view, leading to the members of the society and there leaders taking correct decisions to deliver the stated goals of the society, and will always tend to ignore real world problems caused by lack of integration of technical and policy systems.

Contrast Central Media with Lateral media and Lateral communication

References:

1. "Beyond Mass Media" Brian Martin. Science, Technology and Society University of Wollongong, NSW 2522, Australia. General discussion of the IRG concept(http://www.uow.edu.au/arts/sts/bmartin/pubs/95metro.html).

2. The Power Of Open Participatory Media And Why Mass Media Must Be Abandoned. Brian Martin, March 20, 2006. General discussion of the IRG concept http://www.masternewmedia.org/news/2006/03/20/the_power_of_open_participatory.htm

3. The IRG Solution - Hierarchical Incompetence and how to overcome it. David Andrews. Souvenir Press, London, 1984. Pages 200 - 220. isbn 0285 626620. Detailed description of the proposal.

4. The Hidden Manager Communication technology and information networks in business organizations. Taylor Graham Cambridge / Los Angeles,1986. David Andrews and John Kent. Much tighter description of IRG concept and its application to business management. ISBN 0 947568 15 8 1986

4a. Mogens Niss Professor of Mathematics and Mathematics Education IMFUFA, Roskilde University, Denmark "Om folkeskolelaereruddanelsen i det vigtige fag matematik" in Peter Bollerslev (ed.): "Den ny matematik i Danmark - en essaysamling", Copenhagen, Gyldendal, 1979, pp107-122. The relevance paradox is defined on p. 111.

5. Niss, M. (1994) Mathematics in Society. In Biehler, R., Scholz, R. W., Straesser, R., Winkelmann, B. Eds. (1994) The Didactics of Mathematics as a Scientific Discipline. Dordrecht: Kluwer, 367-378. Relevance paradox

6. Energy Research Group, Open University. Communication Within the Agriculture, Water, Waste and Energy Industries. Discussed examples of how the industries mentioned can be integrated to a greater or lesser degree, leading to lower pollution and energy use. Discussed the need for IRGs and how they might be organized. Emphasizes problem is lack of co-ordination and lateral communication between organisations. Describes interlock research in detail, the relevance paradox and the Bilharzia/schistosomiasis issue, central media, lateral diffusion, tacit knowledge, and Lateral Access Networks, later renamed Information Routing Groups, development of private languages as a barrier to inter communication, also describes how computers can be used to speed up lateral communication, and lateral referral . DC Andrews. ERG 033. Open University, Walton Hall, Milton Keynes, England 1980.

6. "The Importance of Knowing the Right People" (Article based on ERG 033 on Lateral Access Networks - the forerunner of Information Routing Groups). Printed in the Guardian Newspaper, London (The National Newspaper) March 20th 1980. Discussed Bilharzia / schistosomiasis releveance paradox.

8. Energy Research Group, Open University . Information Routing Groups. DC Andrews. ERG 037. Generalisation of ERG 033, advocated development of software and automatic phone answering modem to link up private PCs effectively creating an Internet. Open University, Walton Hall, Milton Keynes, England 1980. David Andrews

8a Library Association Record to a seminar run jointly by IEE and the LA on 'Biblionic man', held at the IEE on 26 November 1980. Covered same ground as ERG 033 and ERG 037.

8b. Andrews, D. (1986) Information routeing groups – Towards the global superbrain: or how to find out what you need to know rather than what you think you need to know, Journal of Information Technology, 1, 1, Feb, 22-35. details of lateral referral, diffusion.

9. Yewlett, J . L . Town Planning, Wales, Institute. of Science & Technology . "Networks : Developments in theory & practice" . The paper reviews developments in the U .S .A. & U .K . in recent years, progressing beyond network analysis to explore the structure & use of networks. The paper seeks to address questions of how to construct multi-actor policy structures, & build networks for particular purposes. Contributory concepts explored included the 'Reticulist', the 'Leader/Co- ordinator', the 'Segmented Polycephalous Network' & the 'Information Routing Group'