Captain Birdseye

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Captain Birdseye is the advertising mascot for the Birds Eye frozen food brand founded by Clarence Birdseye. Appearing in numerous television and billboard commercials, he has been played or modelled by various actors (the most recognisable being John Hewer) and is generally depicted as a clean living, older sailor with a white beard, dressed in naval uniform and with a seafaring accent. In Germany, he is renown as "Käpt'n Iglo", in Italy as "Capitan Findus".

The mascot is a reference to the brand's extensive and well-known range of frozen seafood products, of which fish fingers is probably the most-widely known. Because the Birds Eye brand is marketed to families, many of the advertising compaigns feature Captain Birdseye as having a 'crew' composed mostly of children in the preteen to teenage age groups, encouraging brand loyalty from children and emphasising the convenience of serving the company's products to their parents. A recent 2005 advertising campaign in the UK features Captain Birdseye categorically proclaiming that Birds Eye frozen readymade meals contain no artificial flavours or preservatives, with obvious references to the products being healthy and nutritious to children.

In the UK television sitcom Only Fools and Horses, Derek Trotter once mockingly refers to Uncle Albert as 'Captain Birdseye', in reference to their similar appearances. The Goodies also parodied the adverts as 'Captain Fishface', ending with a note saying "Captain Fishface has your children. If you want them back send 2000 wrappers from Fishface Cod Pieces"