Cap'n Crunch
From Wikipedia, the free encyclopedia
- For information on the phone phreak called Captain Crunch, see John Draper.
Cap'n Crunch is a sweetened corn and oat breakfast cereal manufactured by Quaker Oats Company. The mascot of the cereal is a character named Cap'n Crunch. The cereal pieces resemble yellow, slightly-flattened boxes, intended to look like treasure chests. Crunchberry versions of the cereal also contain spherical pieces in red, blue, and green, intended to represent berries.
[edit] Advertising
For nearly five decades, TV commercials have made Cap'n Crunch a Saturday morning icon. When Cap'n Crunch commercials debuted, they featured three children and their dog who sailed with the Cap'n on his ship, The Good Ship Guppy, ever encountering the Cap'n's nemesis, Jean LaFoote, the "barefoot pirate." The Cap'n Crunch cereal boxes contained small comic books featuring these characters.
Commercials for Cap'n Crunch typically use basic cartoon animation; however, Vinton Studios produced a claymation ad during the '80s[1]. Daws Butler would provide the voice of the Cap'n from the 1960s up until his death in 1988.
In modern TV ads, Cap'n Crunch is often seen riding his ship through a wall as the whistle blares. He often comes in the middle of a predicament and uses his cereal to solve the problem at hand by "Crunch-a-tizing" it. Another reference to the cereal's crunchiness, a regular theme used to feature Cap'n Crunch battling off the evil "Soggies" who attempted to "sog out" the taste of his cereal; however, this hasn't been a common theme as of late.
[edit] Trivia
- Cap'n Crunch was featured in the song, "Breakfast", by the Newsboys on their 1996 album, "Take Me To Your Leader." Even today, Cap'n Crunch boxes are seen at all Newsboys concerts. Source: Newsboys Wikipedia page.
