Cambridge SoundWorks

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Cambridge SoundWorks is an Andover, Massachusetts based consumer audio manufacturer and retailer. The company is a subsidiary of Creative Technology Ltd., and has retail locations throughout New England as well as the San Francisco Bay Area.

1 History
2 Cambridge SoundWorks today
3 See also
4 External links

[edit] History

Cambridge Soundworks was founded in 1988 by Henry Kloss, an audio engineer and businessman. The young company manufactured loudspeakers and marketed its products directly. Shortly after, Cambridge SoundWorks began offering its products by catalog. In 1991, the company opened its first retail location in Newton, Massachusetts, and in 1994, it sold its first products on the internet using the Compuserve network.

With its success, the company grew quickly. In 1996, Cambridge Soundworks joined Creative Technology in a joint business venture. Cambridge Soundworks manufactured multimedia speakers to be marketed under the Creative name; likewise, Creative began to distribute Cambridge Soundworks products worldwide. In 1997, the partnership became permanent, when Creative Technology acquired Cambridge Soundworks.

[edit] Cambridge SoundWorks today

As of 2006, Cambridge SoundWorks operates 11 retail showrooms throughout New England and the San Francisco area, as well as 3 mall kiosks that showcase Creative products. The company continues to manufacture loudspeakers for home theater and multimedia applications, as well as distribute other brands such as Sony and Marantz. Cambridge SoundWorks marketing also includes catalog and internet sales, in addition to worldwide product distribution by partnerships with IBM, Gateway, and its parent company Creative Technology Ltd.