Caffitaly
From Wikipedia, the free encyclopedia
The Caffitaly System (known in some markets as the Caffita System) is a capsule system for making espresso and other coffee drinks in home espresso machines. The name is a portmanteau of caffè, the Italian word for coffee, and Italy.
Caffitaly was developed by the Italian company Gaggia, and has been adopted by other manufacturers, notably Princess of the Netherlands and Germany's Tchibo. It is similar in principle to the competing Nespresso and Tassimo capsule systems, in which a sealed capsule containing a premeasured amount of coffee is inserted into the machine, through which hot water is forced at high pressure into a coffee cup. The capsule can be disposed of easily once the coffee is made, and the machine requires little maintenance or cleaning.
Gaggia coffee using the system uses the Ècaffè brand. Like similar proprietary coffee-making systems, Caffitaly can be seen as an example of the razor and blades business model, in which the relatively low price of the coffeemaker is recouped through a higher profit margin on the coffee capsules it uses.
