Caffè Nero

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Caffè Nero Group Plc.
Caffè Nero Logo
Type Public Limited Company (LSE: CFN)
Founded United Kingdom, 1997
Headquarters 2nd Floor, 3 Neal Street, London, WC2H 9PU, United Kingdom
Key people Gerry Ford, Chairman and CEO
Paul Ettinger, Commercial Director
Benedictine Price, Financial Director
Jonathan Hart, Managing Director
Industry Coffee Shops
Products Coffee
Frappelatte
Espresso
Caffè Latte
Mocha
Revenue £43.4 million GBX (2005)
Slogan The Italian Coffee Company
Website www.caffenero.com

Caffè Nero (Italian for black coffee) or Caffè Nero Group Plc is a British coffee shop chain. It was established in 1997 and currently runs more than 270 shops nationwide.

A Caffè Nero shop on a street corner in York.

Along with traditional espresso based drinks, Caffè Nero stores also sell frappé latte (an iced latte) fruit booster (an iced fruit drink) and Hot Chocolate Milano, an extra sweet and thick hot chocolate drink. In summer 2006 Caffe Nero relaunched their iced drink range, the feature product being a range of premium milkshakes called Frappe-Milkshakes. The chain also has its own line of soup dishes, called Real Soup. Although Caffé Nero does not use Fairtrade labelling for their coffee, the chain admits that it does trade fair, and purchases its coffee at premium prices for a better deal with the producers.[1]

The company has a reward scheme for customers. Each time a 'home-made' product is purchased, the customer's loyalty card is stamped. Once a card has nine stamps, the bearer is entitled to a free 'home-made' drink.

Contents

[edit] Spelling

There should be a grave accent over the "e" in Caffè Nero, but it is sometimes erroneously written with an acute accent, or with no accent at all.

The square "O" in the logo can sometimes be mistaken for a "D", giving the impression that the company is called "Caffè Nerd". A spoof website has popped up to accommodate this misconception - http://www.caffenerd.com.

[edit] Commercial success

Starting in London, the chain has expanded to over 270 branches throughout Britain. It is planning to expand to 450 over the next six years, and is also looking to take the brand abroad. As a result of the chain's rapid expansion, Caffè Nero has been named the twentieth fastest growing company in Europe in the 2004 Europe's 500. The chain continues to expand its product range, including a range of premium coffee based drinks.

[edit] References

  1. ^ Fair Trade Coffee. Retrieved on 2006-11-13.

[edit] External links