Businesses and Organizations in Second Life

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For information on Residents, and Residents who have achieved notoriety through Second Life, see Resident (Second Life)

A combination of Linden Lab granting Second Life Residents IP rights over their content,^[1] and legal trading of the in world currency "Linden Dollars" (L$)^[2] has encouraged both the creation of solely in-world business and user-groups, the creation of legally registered companies that were previously solely in-world, as well as encouraging previously unrelated companies and organisations to operate in or use Second Life in some way.^{[citation needed]}

Contents 1 Originating from Second Life 1.1 Aimee Weber Studio 1.2 Anshe Chung Studios 1.3 The Electric Sheep Company 1.4 SL Business Magazine 2 Operated inside Second Life 2.1 0-9 2.2 A-F 2.3 G-L 2.4 M-R 2.5 S-Z 3 See Also 4 References

[edit] Originating from Second Life

Businesses and organisations listed here should be legally registered/recognised entities created specifically for Second Life.

Subsidiaries, divisions, satelite groups etc of entities existing prior to Second Life therefore should not be placed within this section, but should in fact be placed under the Operated inside Second Life section.

[edit] Aimee Weber Studio

Provides virtual content creation and services for companies looking to use the Second Life platform for marketing, education, and other purposes.

Run by Aimee Weber, owner and creator of a wide variety of content in Second Life, including the *PREEN* clothing line and the Midnight City island.

Aimee Weber Studio has worked with The United Nations,^{[3] [4]} American Cancer Society,^[5] American Apparel,^[6] National Oceanic and Atmospheric Administration,^[7] the Exploratorium^{[8] [9]} and various universities.^[10]

[edit] Anshe Chung Studios

A virtual real estate business founded by Ailin Graef and her husband in Second Life. It has now evolved into a real company that is said to employ more than 20 people.^[11]

[edit] The Electric Sheep Company

A design, building and scripting firm that creates content for three-dimensional online worlds. Originating in Second Life, they have also done work on the Virtual Laguna Beach project for MTV,^[12] Reuters,^[13] New Media Consortium,^{[14] [15]} Starwood Hotels/aloft,^[16] and Sony BMG Music^[17].

[edit] SL Business Magazine

A monthly magazine centered around the business aspects of Second Life. Currently published in Adobe PDF, Yahoo Widget (text only), print (via Cafe Press) and as an in-world object.

[edit] Operated inside Second Life

Businesses and organizations listed here are those originating in real life that have operated in Second Life and were not founded specifically for Second Life, or having originated from the Content Creation market within Second Life

Documents used as citations for the activities of the company with regards to Second Life should NOT be housed on domains owned by company (parent, partner or subsidiary etc.) in order to best avoid potential violations of WP:V and WP:ADVERT

[edit] 0-9

• 20th Century Fox held a premiere for X-Men: The Last Stand in Second Life.^{[18] [19]}

[edit] A-F

• Adidas Reebok will be creating a permanent presence in Second Life with assistance from Rivers Run Red^{[20] [21]}

• American Apparel opened a branch inside the virtual world selling digital renderings of clothings modeled after real-life merchandise.^{[6] [22]}
• American Cancer Society has held a version of its Relay For Life national fundraising event inside Second Life.^{[5] [23]}
• BBC Radio recreated the 2006 One Big Weekend event on a 64 acre virtual island in Second Life.^[24]
• Bite Communications
  • Bite hosted the first-ever virtual press conference held by a Fortune 500 company in Second Life in October 2006. The press conference represented the first client work done by a PR agency in Second Life.^{[verification needed]}
  • Bite facilitated the first "in-world" press briefing for Sun at the CNET headquarters in Second Life in October 2006.^{[verification needed]}
• Centric, an advertising agency based in Los Angeles, opened its Second Life office in October 2006. Centric has also started a De-advertising campaign by buying adspace in Second Life and turning it into public parks^[25].
• Creative Commons is building a community in Second Life around Creative Commons licenses and standards through events and projects in the virtual world.^[26]
• Dell sell PC in Second Life.
• Disney employed Second Life Resident Fizik Baskerville (and others in his team) to create content based on production designer's specs for the films The Hitchhiker's Guide to the Galaxy,^[27] Pirates of the Caribbean^[28] Pirates of the Caribbean: Dead Man's Chest^[28] & Pirates of the Caribbean 3^[28] and The Chronicles of Narnia^[28]
• Endemol is creating a version of Big Brother in Second Life.^{[29] [30]}
• Forward Together, the PAC headed by former Virginia Governor Mark Warner, is integrating Second Life into its campaign strategy .^[31]

[edit] G-L

• IBM recently met in Second Life to discuss the effects of MMOGs on business.^[32]
• Intel
  • Supported Second Life with Demo systems at Siggraph 2006 in Boston, Intel Jason Powell^{[verification needed]}
  • Supported Second Life with Demo systems at Emerce Day in The Netherlands in Sept 2006 and some joint marketing messages, Intel Jason Powell^{[verification needed]}
• Lichtenstein Creative Media, 16-year old Peabody Award-winning^{[verification needed]} documentary and public radio/TV production company, which became the first broadcast entity to have a permanent presence in Second Life,^{[verification needed]} and the first to produce a live, virtual 3-D broadcast emanating from Second Life. They have produced live broadcasts from Second Life featuring host John Hockenberry, with singer/songwriter Suzanne Vega^{[citation needed]}, author Kurt Vonnegut^{[citation needed]}, MIT Media Lab's John Maeda^{[verification needed]}, and futurist Howard Rheingold^{[citation needed]}, for three episodes on "Virtual Communities" airing as part of LCM's national, weekly public radio series, The Infinite Mind.
• Leo Burnett Worldwide has established a creative hub in Second Life for globally dispersed staff to interact within.^[33]

[edit] M-R

• MLB.com broadcast the Home Run Derby and a Red Sox-Yankees game into SL, with the help of the Electric Sheep Company.
• MTV held a fashion show which was later broadcasted on G-Hole, a show on MTV's IPTV channel, Overdrive.^[34]
• The New Media Consortium, led by CEO Dr. Laurence F. Johnson, built a virtual campus in the spring of 2006 that includes a library, museum, planetarium, auditorium, classrooms, and a welcome center. In the fall of 2006, the communtiy affilitated with the campus had grown to nearly 1000 educators, and the NMC Campus expanded from 1 sim to 7. Plans included a machinma school and a life sciences center. The NMC has hosted several events on the virtual campus including IBM's Global Innovation jam,^[35] a Howard Rheingold keynote speech,^[36] and an in-world artists event^[37]
• PA Consulting Group have established a presence in Second Life.^[38] The firm uses Second Life to host virtual conferences, recruitment events and as a tool for its clients to simulate new product and service offerings.
• Reef Ball Foundation has a site in Second Life, trying to create more online awareness for their ecological preservation activities.^{[verification needed]}
• Reperes market research institute, launches Reperes Second Life, virtual platform of watch and research thanks to the creation of a community: a panel of avatars which may be called upon to address issues faced by brands seeking to establish themselves or develop their offer on Second Life.^[39]
• Reuters has a news bureau which reports news in the virtual universe.^{[13] [40]}

[edit] S-Z

• Starwood Hotels in conjunction with The Electric Sheep Company and marketing firm Electric Artists is premiering their new hotel brand, aloft, in Second Life via a virtual construction of the hotel before the actual hotels are built.^[16] The building process was documented on virtualaloft.com.
• Sun Microsystems
  • Sun held a metaverse press conference at the launch of their Second Life region Sun Pavilion in October 2006.^{[citation needed]}
  • Sun participated in an "in-world" press briefing at the CNET headquarters in Second Life in October 2006.^{[citation needed]}
• TELUS Mobility (TELUS) opened a Second Life retail outlet offering replica mobile phones with in-world specific features. In the near future the store may be offering its real lineup of mobile phones with a twist, to Canadian avatars.^{[citation needed]}
• Text 100, a leading global technology PR firm opened its virtual office in Second Life in August 2006.^{[verification needed]}
• Toyota (via Millions of Us) have offered a virtual replica of the Scion xB^[20]
• The University of Southern California's Center on Public Diplomacy owns its own Second Life island. The island is used by the Center's Public Diplomacy and Virtual Worlds Project to host events and displays on the role of MMOGs, in public diplomacy.^{[41] [42]}
• The World Transhumanist Association has used Second Life to recruit and organise a transhumanist following within the virtual world and established a large island and conference centre called "Uvvy Island" to disseminate transhumanist ideas and provide unrestricted access to useful materials (including, among other things, videos and webcasts from WTA) to interested but geographically unrelated parties. Uvvy Island is organised like a regional Chapter, and even holds Chapter status within the WTA, holding weekly meetings, talks, and debates on various subjects.^{[43] [44]}
• Universal Motown Records Group created a presence within Second Life.^{[45] [46]} The Universal SoundScape Music venue was created by InWorld Studios to promote the rock band Hinder and the hip-hop sensation Chamillionaire.

[edit] See Also

• Second Life
• Resident (Second Life)
• Economy of Second Life

[edit] References

1. ^ Second Life Terms of Service. Linden Lab. Retrieved on 2006-11-18.
2. ^ LindeX: Currency Exchange. Linden Lab. Retrieved on 2006-12-08.
3. ^ Stand Up in Second Life. United Nations Millenium Campaign. Retrieved on 2006-11-24.
4. ^ Aimee Weber. United Nations Stand Up Against Poverty - Sugarcult Concert. Aimee Weber Studio. Retrieved on 2006-11-24.
5. ^ ^{a b} Aimee Weber. Second Life Relay For Life. Aimee Weber Studio. Retrieved on 2006-11-24.
6. ^ ^{a b} Aimee Weber. American Apparel. Aimee Weber Studio. Retrieved on 2006-11-24.
7. ^ Aimee Weber. National Oceanic & Atmospheric Administration. Aimee Weber Studio. Retrieved on 2006-11-24.
8. ^ Aimee Weber. Exploratorium Museum Solar Eclipse Simulcast. Aimee Weber Studio. Retrieved on 2006-11-24.
9. ^ Boyle, Alan (March 20, 2006). Watch a total eclipse on the Web. MSNBC. Retrieved on 2006-11-25.
10. ^ Aimee Weber. Portfolio. Aimee Weber Studio. Retrieved on 2006-11-25.
11. ^ Anshe Chung Studios - About. Anshe Chung Studios. Retrieved on 2006-11-24.
12. ^ Carella, Chris (aka Satchmo Prototype) (September 20, 2006). Laguna Beach Episode Premieres in VLB. Electric Sheep Company. Retrieved on 2006-11-25.
13. ^ ^{a b} Carella, Chris (aka Satchmo Prototype) (October 16, 2006). Reuters Bureau Open for Business. Electric Sheep Company. Retrieved on 2006-11-25.
14. ^ Levine, Alan (May 10, 2006). Electric Sheep’s New Media Consortium Video. New Media Consortium. Retrieved on 2006-11-25.
15. ^ Paffendorf, Jerry (aka SNOOPYbrown Zamboni) (June 17, 2006). Electric Sheep’s New Media Consortium Video. Electric Sheep Company. Retrieved on 2006-11-25.
16. ^ ^{a b} Schiller, Marc (August 15, 2006). The Parallels Are Fascinating... and a Bit Eery. Virtual Aloft. Retrieved on 2006-11-25.
17. ^ Gold, Jonah (aka Hank Hoodoo) (October 12, 2006). SONY BMG launching Second Life presence. Electric Sheep Company. Retrieved on 2006-11-25.
18. ^ Baskerville, Fizik (May 19, 2006). X-MEN 3: the last stand. Linden Lab. Retrieved on 2006-11-25.
19. ^ Au, Wagner James (May 22, 2006). The Uncanny X-Men (and News Corp) Come To Second Life. New World Notes. Retrieved on 2006-11-25.
20. ^ ^{a b} Au, Wagner James (August 20, 2006). Adidas, Toyota come to Second Life. GigaOM. Retrieved on 2006-11-25.
21. ^ Wallace, Mark (August 19, 2006). Adidas Reebok Runs to Second Life. 3pointD.com. Retrieved on 2006-11-25.
22. ^ Jana, Reena (June 27, 2006). American Apparel's Virtual Clothes. Business Week. Retrieved on 2006-11-25.
23. ^ Second Life Relay For Life. American Cancer Society. Retrieved on 2006-11-25.
24. ^ Fildes, Jonathon (May 12, 2006). BBC starts to rock online world. BBC News. Retrieved on 2006-11-25.
25. ^ Jason Stoddard (October 24, 2006). Building Parks, Not Ads.
26. ^ Second Life. Creative Commons. Retrieved on 2006-11-25.
27. ^ Au, Wagner James (April 17, 2006). Hitchhiker's Guide to Avalon. New World Notes. Retrieved on 2006-11-25.
28. ^ ^{a b c d} Au, Wagner James (April 17, 2006). The Hitchhiker of Avalon. New World Notes. Retrieved on 2006-11-25.
29. ^ Endemol opent filiaal in Second Life (NL). Endemol (November 6, 2006). Retrieved on 2006-12-01.
30. ^ Perry, Simon (November 7, 2006). Big Brother Heading to Second Life (EN). digital-lifestyles.info. Retrieved on 2006-12-01.
31. ^ Au, Wagner James (August 31, 2006). The Second Life of Governor Mark Warner. New World Notes. Retrieved on 2006-11-25.
32. ^ Banks, Martin (September 21, 2006). IBM's 'secret island'. The Register. Retrieved on 2006-11-25.
33. ^ Bussey, Noel (September 28, 2006). Leo Burnett opens virtual agency in Second Life. Retrieved on 2006-11-25.
34. ^ Au, Wagner James (January 9, 2006). And Your Chicks For Free. New World Notes. Retrieved on 2006-11-25.
35. ^ Levine, Alan (September 28, 2006). Yes, Big Blue Was Jamming At NMC Campus. New Media Consortium. Retrieved on 2006-11-25.
36. ^ Levine, Alan (October 21, 2006). Howard Rheingold Keynote. New Media Consortium.
37. ^ Levine, Alan (August 13, 2006). Artists on the Green in Pictures and Audio. New Media Consortium. Retrieved on 2006-11-25.
38. ^ Nehmzow, Claus. PA joins leading retail and higher education brands in new communications medium. PA Consulting Group. Retrieved on 2006-11-26.
39. ^ labidoire (aka Reperes Link). Reperes the 1st Market research Insitute on Second Life. Reperes. Retrieved on 2006-12-01.
40. ^ Pasick, Adam (aka Adam Reuters). Reuters Second Life News Center. Reuters. Retrieved on 2006-11-25.
41. ^ Metaverse Messenger: Tuesday, May 2, 2006. Metaverse Messenger (May 2, 2006). Retrieved on 2006-11-25.
42. ^ Metaverse Messenger: Tuesday, September 26, 2006. Metaverse Messenger (September 26, 2006). Retrieved on 2006-11-25.
43. ^ exec director (September 6, 2006). WTA Chapter forms in Virtual World Second Life. World Transhumanist Association. Retrieved on 2006-11-25.
44. ^ Uvvy Island Wiki. World Transhumanist Association. Retrieved on 2006-11-25.
45. ^ Wallace, Mark (June 14, 2006). Universal Artists Hit Second Life June 25/26. 3pointD.com. Retrieved on 2006-11-25.
46. ^ Marketing Music In Second Life: SoundScape, Chamillionaire, Talib Kweli. ProHipHop (August 15, 2006). Retrieved on 2006-11-25.