Budmilloors
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Budmilloors (also expressed as an initialism – BMC) is a common and derogatory term use among the craft beer culture to describe a poor-tasting, mass-produced beer. The word originates by combining the names of three widely popular American beer brands; Budweiser, Miller Brewing, and Coors.[1] The term can be used to describe any of the three brands listed, or may also be used to describe any light, low-quality, mass-produced beer. Those that are fans of microbrews or small, local brewpubs may frequently use this term to describe beer that they do not particularly like.
In Canada, the collective name MolBatt is used in a similar manner to refer to these macrobrewed beers, referring to the two most popular Canadian brands, Molson and Labatt.[1]
The Finnish equivalent is liukuhihnalager (conveyor belt lager). It implies a beer that has been designed solely for mass production and convenience of quick brewing and lagering. In such a beer, alcoholic contents have more importance than the actual taste, and it is marketed by its public image rather than taste. The usual slogan is, to be drunk ice cold lest the possible taste of beer would be notified.
Another term for this type of beer is macroswill.[1]
[edit] References
- ^ a b c Enkerli, Alexandre. "Brewing Cultures: Craft Beer and Cultural Identity in North America." Presented at the join conference of the Association for the Study of Food and Society (ASFS) and the Agriculture, Food, and Human Values Society (AFHVS), “Place, Taste, and Sustenance: The Social Spaces of Food and Agriculture,” Boston University. June 8, 2006. Retrieved on July 5, 2006.
