Brut (cologne)
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Brut is a range of perfumed grooming products which now include aftershave balms and deodorant, designed for men, first introduced by Fabergé in 1964. Packaged in the classic green glass bottle and silver-coloured medallion, it was viewed as a quality product.1
In 1968 a budget range was marketed as Brut 33 because it contained 33% of the fragrance of the original product2 and was packaged in cheaper plastic bottles. This was described as a "lighter fragrance"1. Faberge was taken over by Unilever in 19781, and transferred to the Ponds division in 19892. There the whole Brut 33 range took over the name Brut2. The Faberge version became "Brut Classic by Faberge" and retained its distinctive packaging2. In 2003, the rights to the brand were purchased for some regions by Idelle Labs, a division of Helen of Troy Limited 1.
The star of the 1970s United Kingdom advertising campaign was boxer Henry Cooper who used the slogan "splash it all over". Kevin Keegan also appeared in this campaign in 1976.
The footballer Paul Gascoigne also starred in an advertising campaign. Domestic violence allegations by his wife led to negative publicity which reflected badly on the Brut brand as the ironic reference to Brut / Gascoigne being a "brute" followed.
