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Bromyard is a former market town in north-east Herefordshire, England, near the border with Worcestershire, with a population of about 3,500. It is on the A44 between Leominster and Worcester. The town centre is bypassed by the main road, and has many old and interesting buildings, especially in the High Street and Market Place, including a number of half-timbered pubs. The local toyshop doubles as a museum of dolls and, especially, teddy bears. It is also the place where three gollywog dolls were displayed in a shop window and subsequently confiscated by police due to the fact that they are now seen as racist to modern afro-carribeans. The town is known for the Bromyard Folk Festival, a three-day event that takes place in September, and the Bromyard Gala, a country show and steam rally on the first weekend of July. An annual international rally of town criers takes place in the town.
Bromyard was once a centre for hop growing and had a railway branch line to transport seasonal workers.
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