British Rail brand names

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British Rail created many brand names for its products, designed to catch the eye and imagination of current and potential travellers and freight users. These included brands both for services and for multiple units. The privatised successor companies have built on this tradition, sometimes adopting the original British Rail brand, sometimes introducing their own (eg, Midland Mainline's "Meridian" trains, Virgin's "Voyager" services).

[edit] Services

Britain's state railways underwent a corporate identity change in 1965 with the introduction of the system-wide name "British Rail", the double-arrow symbol and a "Rail Blue" livery. The size of British Rail's fleet and the time required to repaint every locomotive and carriage meant that examples of the previous liveries could continue to be seen until c.1970.

In 1966, British Rail launched the first of its service brand names: "Inter-City" (the hyphen was later dropped to become "InterCity") and "Railfreight".

By the 1980s and 1990s, British Rail operated services under a number of brand names:

  • Passenger Services
    • InterCity - high-speed express trains between major towns and cities
    • Network SouthEast (originally London & South East) - commuter and medium-distance trains operating in an area bounded roughly by King's Lynn, Peterborough, Worcester, Bedwyn, Exeter and Weymouth
    • Regional Railways (originally Provincial) - other passenger services in England and Wales, often suffixed by a regional description, e.g. Regional Railways North West
    • ScotRail - passenger services within Scotland (officially part of Regional Railways, but with a distinct identity)
    • Eurostar - international trains from London-Paris/Brussels (also used to describe the Class 373 units that operate the service)
    • Alphaline - regional express services on secondary routes, operated by Regional Railways using 90mph Class 158 trains.
    • Motorail - long-distance pasenger services that also carried cars (operated as part of InterCity)
    • Ryde Rail - passenger services on the Isle of Wight (Ryde - Shanklin)

[edit] Multiple Units

Several families of multiple unit have been given official brand names for publicity purposes. These are listed below:

Brand Name Unit Classes
Diesel Units
Blue Pullman 251
Coradia 1000 Adelante 180
Coradia 175
Desiro 185
Heritage 100 to 131
Intercity 125 253, 254
Pacer (or Skipper on Western Region) 140, 141, 142, 143, 144
Sprinter-family Sprinter 150
Super-Sprinter 153, 155, 156
Express-Sprinter 158,
South Western Turbo 159 (Network South East)
Turbo-family Network Turbo 165
Network Express Turbo 166
Clubman 168
Voyager-family Voyager 220
Super-Voyager 221
Meridian 222 (Midland Mainline)
Pioneer 222 (Hull Trains)
Electric Units
Advanced Passenger Train 370
Blue Train 303, 311
Clacton Express 309
Desiro 350, 360, 444, 450
Electrostar 357, 375, 376, 377
Eurostar 373
Heathrow Express 332
InterCity 225 91 and Mark 4 hauled coaching stock
Juniper 334, 458, 460
Nelsons (unofficial) 404 (4-Cor, 4-Res, 4-Buf, 4-Gri)
Networker 365, 465, 466
Networker Classic (prototype) 424
Pendolino 390
Wessex Electric 442
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