Briscoe Group
From Wikipedia, the free encyclopedia
| Briscoe Group (BGR) | |
| Type of Company | Public |
|---|---|
| Founded | Wolverhampton, England, 1781 |
| Headquarters | Auckland, New Zealand |
| Key people | Rodney Duke, Group Managing Director |
| Industry | Retail (Homewares & Sports Equipment) |
| Products | Briscoes Homeware Rebel Sport |
| Employees | 1500 |
| Slogan | You'll Never Buy Better |
| Website | www.briscoegroup.co.nz (Briscoe Group) www.briscoes.co.nz (Briscoes Homeware) www.rebelsport.co.nz (Rebel Sport) |
Briscoe Group is a New Zealand retail chain. It has 60 department stores throughout New Zealand trading under the Briscoes and Rebel Sport nameplates.
Contents |
[edit] History
- 1781: Original Briscoes business established in Wolverhampton, England and steadily expanded into the British Colonies including Australia & New Zealand.
- 1862: First Briscoes warehouse and store established on the corner of Princes and Jetty streets in Dunedin, New Zealand.
- 1973: Australian and New Zealand operations of Briscoes purchased by Merbank Corporation of Australia.
- 1977: Hagemeyer of The Netherlands purchases Briscoes New Zealand.
- 1988: Hagemeyer recruits Rod Duke as Managing Director of Briscoes. His mandate was to prepare the business for sale.
- 1990: Briscoes bought by the RA Duke Trust, a trust established by Rod Duke.
- 1995: Briscoes negotiates a limited franchise agreement with Rebel Sport Australia, giving Briscoes exclusive rights to the Rebel Sport brand in New Zealand.
- 1996: First Rebel Sport store opens in Panmure, Auckland.
- 1997: First Rebel Sport store outside of Auckland opens.
- 1999: Agreement with Rebel Sport Australia for the franchise to be terminated with effect from April 2005, after which Briscoe will continue to have exclusive rights to the name in New Zealand.
- 2001: Retailing interests total 28 Briscoes stores and 11 Rebel Sports stores. Briscoe Group goes public and lists on the New Zealand Stock Exchange.
- 2003: Retailing interests total 29 Briscoes stores and 15 Rebel Sports stores.
- 2006: Retailing interests total 38 Briscoes stores and 22 Rebel Sports stores.
[edit] Nameplates
[edit] Briscoes Homeware
Briscoes Homeware is a discount store selling exclusively homeware at heavily discounted prices. It is comparable in size to a medium size discount department store. Many brands are exclusively imported by Briscoes, allowing for such low prices. It is often remarked that Briscoes has a continuous sale, as there is always a sale of some sort on, no matter what time of year it is. Currently there are 38 stores trading throughout New Zealand.
[edit] Rebel Sport
Rebel Sport is the largest sport equipment and apparel chain in New Zealand, with 22 stores currently trading. It was born out of a franchise agreement between Briscoe Group and Rebel Sport Australia in 1995. Briscoe has exclusive rights to the Rebel Sport name in New Zealand. Like its sister nameplate Briscoes, Rebel Sport is comparable in size to a medium size discount department store. The chain does have a lowest price guarantee, and television advertisements feature the well known slogan "No one's got more sports gear". There are no large format sports retailer competitors in New Zealand, although smaller sports stores do compete with Rebel.
Briscoe owns the naming rights to the New Zealand segment of the Super 14 rugby competition, and has branded it the Rebel Sport Super 14.
