Breizh Cola

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Breizh Cola, "the cola of Brittany", bottled by Phare Ouest[1]. It is one of many new types of alternate cola, or "altercola," competing with more established and widespread brands such as Coca-Cola and Pepsi-Cola. These colas are currently produced in small volumes and are generally readily available in local markets only.

Lancelot Brewery launched Breizh Cola in 2002, after one of the owners, Bernard Lancelot, noticed colas from the United States in a home in the middle of the Guatemalan jungle during a trip in 1997. Altercolas like Breizh Cola appeal to consumers because they offer different and unique flavours, and are also popular with those concerned about preserving diversity of choice in beverages.

[edit] Notess

  1. ^ Literally 'West lighthouse. This is a pun on the phrase Far West, the French equivalent of Wild West.

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