Breakfast television

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Breakfast television (UK) or morning show (U.S.) is a type of news and entertainment television program, broadcast live in the morning (typically between 6:00am and 9:00am). Often hosted by a small 'team' of male and female hosts, morning shows typically target the combined demographic of people getting ready for work, and stay-at-home adults and parents.

Breakfast television programs normally feature regular news briefs and information reports on business and the stock market, and weather and travel (traffic in North American usage)—particularly in the 'early half', when the bulk of the workforce demographic is still home. Later in the program, programming will shift to more homemaker-oriented entertainment programming, to reflect a dominantly female demographic. The time in between information segments is normally filled with discussions of major news stories, reviews of the day's papers, and 'entertainment news'—news regarding media celebrities. Morning show hosts are typically regarded as media personalities, and are likewise often regarded as celebrities.

Contents

[edit] Format and style

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Despite these programmes often being produced by news organisations, their style is geared toward popularity and demographic appeal. Traditionally they are fronted by two presenters (one male, one female) on a sofa surrounded by a warmly coloured (but not overwhelming) set.

[edit] History

The world's first breakfast television programme was The Today Show on the US network NBC which began broadcasting on January 14, 1952. Many other channels all around the world followed NBC's lead.

In the UK, the Independent Broadcasting Authority considered breakfast television so important that it created an entire franchise for it (to go with the regional ITV franchises that broadcast for the rest of the day). This franchise was awarded to TV-am. However, delays to TV-am's launch meant that the BBC were able to launch their own programme, Breakfast Time on January 17, 1983. TV-am, with Daybreak and Good Morning Britain being its flagship programmes, launched just two weeks later on February 1, 1983. TV-am found it hard to survive at first, due to a reliance on advertising income from a timeslot where people were not accustomed to watching television. However, it eventually flourished, only to lose its licence, from 1993 onwards, to GMTV who outbid them.

Today, breakfast television is an established part of many people's lives and a popular way to start the day.

[edit] Morning television shows

The following is a list of breakfast television programmes, past and present, ordered by country:

[edit] Australia

[edit] Brazil

[edit] Canada

  • Breakfast Television (Citytv) (Toronto version is top-rated morning show in that market)
  • A-Channel Morning - A-Channel
  • Canada AM (CTV, 1972-) (Canada's most-watched morning show)
  • CBC News Morning (CBC Television, CBC Newsworld)
  • several locally-produced programs on affiliates of Global and CH
  • Salut, Bonjour! (TVA)
  • Caféine (TQS)
  • Breakfast television on the French-language SRC channel has had different names and formats since 1987. SRC Bonjour was presented between 1987 and 1994, followed by Bon Matin. Matin Express took over between 1998 and 2006, the timeslot is now branded as Le Téléjournal/Matin. The last two are, in fact, continuous newscasts.

[edit] Chile

[edit] Colombia

[edit] Denmark

[edit] France

[edit] Germany

  • Guten Morgen Deutschland (RTL, ?-1994)
  • Morgenmagazin (ARD/ZDF, since 1992)
  • Sat.1-Frühstücksfernsehen (SAT.1, since 1987, started as Guten Morgen mit Sat.1 and renamed later Deutschland heute morgen)

[edit] Ireland

[edit] Mexico

[edit] Norway

  • Frokost-TV (NRK1)
  • God morgen, Norge (TV 2)

[edit] Philippines

[edit] Serbia

[edit] Spain

[edit] Sweden

  • Nyhetsmorgon (TV4)
  • Gomorron Sverige (SVT)

[edit] Trinidad and Tobago

[edit] United Kingdom

[edit] United States

[edit] Venezuela

[edit] External links

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