Brad Sham
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Brad Sham is a notable American sportscaster who is known as the "Voice of the Dallas Cowboys". Sham is currently heard on the Dallas Cowboys Radio Network, including the flagship stations 1030AM KTCK "The Ticket" and 93.3FM KDBN "The Bone". Prior to 2006, Cowboys games were broadcast on 1080AM KRLD, where Sham held the position of Sports Director between 1976 and 1991.
Sham has been with the Cowboys since 1977, when he was hired to be their color analyst along side play-by-play man Verne Lundquist. When Lundquist left in 1984, Sham became the lead play-by-play man, a position he has held ever since (save for three seasons in the mid 1990s). In 2003, Sham wrote Dallas Cowboys: Colorful Tales of America's Greatest Teams (ISBN: 0762727594). He also contributes weekly columns to dallascowboys.com.
In addition to this, Sham has done NFL play-by-play for The NFL on Westwood One and TNT Sunday Night Football. He has also worked games for NFL Europe and the Arena Football League's Dallas Desperados. Sham has extensive experience broadcasting collegiate sports, having done play-by-play for NCAA athletics, most notably the NCAA Men's Division I Basketball Championship and college football. Sham has been in the booth for 13 Cotton Bowls.
While with KRLD, Sham served as the Texas Rangers' radio voice between 1995 and 1997. He has also worked MLS games for the Dallas Burn, NASL games for the Dallas Tornado. He also was part of the crew that covered the 1998 Winter Olympics in Nagano, Japan.
Sham has won Texas Sportscaster of the Year eight times (the maximum allowed), and is a member of the Texas Radio Hall of Fame.
