BPA Worldwide
From Wikipedia, the free encyclopedia
BPA Worldwide audits the circulation of primarily business-to-business publications. It also provides audit services for consumer magazines, newspapers, Web sites, events, email newsletters, digital magazines and other advertiser-supported media produced by its members. Membership comes from the Trade journals and advertisers.
BPA Worldwide is similar to Audit Bureau of Circulations, however, it tends to focus on trade publications, rather than consumer titles.
BPA Worldwide audited data provides media owners, advertisers and advertising agencies with independent assurance that they are reaching the right audiences.
History and Membership
A not-for-profit organization since 1931, BPA Worldwide, also known as Business of Performing Audits (BPA) International, has the largest membership of any media auditing organization in the world. Media owners, advertisers, and advertising agencies govern the tripartite organization. The international membership of 5,400 consists of more than 2,600 media properties (print, electronic, face-to-face, wireless, databases) and 2,800 media buyers in more than 20 countries.
Services
BPA provides products, services, rules and procedures that benefit media sellers and buyers. B-to-B products and services include:
- business publication circulation audits
- corporate ranking audits
- database audits
- duplication audits
- email newsletter audits
- events audits
- integrated audits
- interactive (Web site) audits
- network reports
- pass-along receivership studies
- postal audits
- subscriber studies audits
- supplementary demographics audits
- unit audits
Office
Headquarters
Two Corporate Drive
9th Floor
Shelton, CT 06484
Telephone: 203.447.2800 • Fax: 203.447.2900
