Boyer Brothers
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Boyer Brothers, Inc. was a candy company located in Altoona, Pennsylvania. Founded by brothers Bill and Bob Boyer, with help from their mother Emily, the company initially produced Mallo Cups, a cup-shaped candy consisting of a marshmallow center covered with chocolate. Later the company expanded its line to include Peanut Butter Cups, a peanut butter center covered with chocolate, and Smoothies, a peanut butter center covered with butterscotch. The company also produced other short-lived cup candies such as Fluffernutter, a mixture of marshmallow and peanut butter covered in chocolate. The company was acquired by American Maize Products in 1969 and then by Consolidated Brands in 1984. Throughout their history, Boyer candies have been well-known for the coins printed on the cardboard package insert. The coins are collectible and redeemable for prizes.
The 80's Punk band Lemonheads featuring Ben Deily and Evan Dando released a song called 'Mallo Cup' off of their 3rd LP called 'Lick.' See http://bendeily.com for more information.
