Bounty (chocolate bar)

From Wikipedia, the free encyclopedia

Bounty chocolate bars, as sold in the UK and Australia (September 2006). Milk chocolate is the top bar, and dark chocolate the bottom.

Bounty is a chocolate bar manufactured by Mars, Incorporated and sold in several countries in Europe, Oceania, Canada, and the Middle East.

It has a coconut filling covered with milk chocolate (sold in a blue wrapper) or dark chocolate (sold in a red wrapper) and is one of the few chocolates to come wrapped in two individual halves. Its television advertising has tended to feature scantily clad young men and women on tropical beaches.

Although Mars is an American company, Bounty bars have not been available in the United States since the mid-1990's due to competition with Almond Joy and Mounds.

When former President of Iraq Saddam Hussein was captured by American forces in 2003, several Bounty bars (accompanied only by hot dogs and 7 Up) were found in the refrigerator of the farm house in which he was hiding^[1].

Miniature versions of the Bounty bar can be found in Mars' Celebrations.

The company has sponsored the ITV show Love Island in 2006.

"Why didn't the poor bloke simply have a Bounty? ---Mick Jagger, upon hearing that bandmate Keith Richards was injured by a falling coconut in Fiji.

1. ^ Freeman, Colin, Chamberlain, Gothin. "From lavish palaces to a hole in the ground", The Scotsman, 16 December 2003. Retrieved on 2006-09-23.