Bluebird Toys Plc

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Bluebird Toys Plc was a British toy company. They are responsible for the Polly Pocket brand and the Disney Tiny Collection. Previous toylines include Manta Force and Mighty Max.

In 1998, the company was offered a fixed share price by GPG, a peat company, but Mattel toys acted as a white knight and outbid GPG. Mattel swiftly went on to integrate Bluebird's products into their own lines, closing down the headquarters in Swindon and offering redundancy packages to all those who were not offered relocation to the Mattel headquarters.

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