Blue rinse brigade
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The Blue rinse brigade is a somewhat pejorative term used, particularly in the United Kingdom, to describe elderly middle-class ladies usually of a conservative socio-political persuasion. This group is usually characterised as forming the backbone of local branches of the Conservative Party, who consequently tend to disapprove of female or non-white candidates for elections which results in the predominance of middle-class male white candidates put forward by the party, to the despair of recent party leaders such as Michael Howard and David Cameron.
The term arises from the blue rinse hairdressing applied to disguise the often yellow tones of greying hair.
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