Blue Ocean Strategy
From Wikipedia, the free encyclopedia
The Blue Ocean Strategy is a business strategy about capturing uncontested market space, thereby making competition irrelevant. It is also a book written by Professor W. Chan Kim and Professor Renée Mauborgne, from the INSEAD business school.
The "ocean" refers to the market or industry. "Blue Oceans" are untapped and uncontested market, which provides little or no competition for anyone who would "dive" in, since the market is not crowded. "Red Ocean" on the other hand, refers to a saturated market where there are fierce competition, already crowded with people (companies) providing the same type of services, producing the same kind of goods.
The idea is to do something different from everyone else, produce something that no one has yet seen, thereby creating a "blue ocean".
Some examples of companies that created the "Blue Ocean": Cirque du Soleil (unique circus format), Gmail (tons of email storage space for free) and Nintendo's DS (a handheld console with two screens and a variety of input methods) and Wii (first home game console with movement sensor devices for gaming). According to Perrin Kaplan, "Seeing a Blue Ocean is the notion of creating a market where there initially was none—going out where nobody has yet gone." Unlike most video games, which are designed for young male gamers, games like Nintendogs and Brain Age appeal to female and older audiences. Nintendo hopes to continue this trend with the Wii.
[edit] External links
- Book info at amazon.com
- Blue Ocean Strategy Book
- Forbes.com: "Nintendo's New Look"
- Gamasutra: "Surfing the Blue Ocean"Blue Ocean Strategy allows organsiations to compete where there is nothing except the ocean.
