Blue Bunny

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Blue Bunny is an American ice cream brand owned by Wells' Dairy, Inc. The company is based in Le Mars, Iowa. The company started in 1925, when Fred H. Wells and his sons began making and selling ice cream in Le Mars. Soon the ice cream was sold in Remsen and Alton as well. They began distributing the ice cream in Sioux City, but in 1928 Fairmont Ice Cream purchased the plant and the right to use the Wells' name.

In 1936, when the Wells family wanted to sell ice cream again (but were unable to use the Wells name due to legal reasons), they held a "Name That Ice Cream" contest. "Blue Bunny" was the winning name. Blue Bunny sells its ice cream in all 50 states, Puerto Rico, and Mexico. Wells' Dairy is the largest producer of ice cream novelty items in the world.

In the late 1970’s and early 1980’s Blue Bunny advertising featured a dancing cartoon bunny and a banjo picking jingle, “How-ja eat a Blue Bunny, ain’t no trick to it, open up a carton, dig in and do it.”