Blogebrity
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Blogebrity was an internet project which was born in May of 2005 as a contest entry, and nevertheless managed to have an impact upon the blogosphere, chiefly within North America.
[edit] The site
The website purports to be a sneak preview of a magazine that may be launching in the fall of 2005 which would focus upon the lifestyles of bloggers. The most controversial aspect of the project was an inclusion of a list of A-list, B-list, and C-list bloggers.
This list proved to be very controversial among bloggers. Many of the bloggers named on the list acknowledged their status on their own blogs, often using a tone that mocked the concept while still expressing pride in their own inclusion. Many consider it absurd to dedicate a glossy print magazine to the lifestyles of such non-glamorous (and in some cases, non-photogenic) subjects.
One reason that it received such scrutiny may be because there is not yet a reliable metric for measuring the popularity of blogs, akin to Nielsen ratings, Bestseller lists, or Box office weekend champions. While sites such as Technorati.com or Alexa.com provide some indications of relative popularity, there doesn't yet exist an authoritative ordinal ranking of blog popularity. (Part of the problem is that many blogs do not have their own domain, and many ratings services do not track popularity at the subdomain level.) For many of the bloggers name-checked, this was the first time they had been included on such a list, and they reacted (some say overreacted) accordingly.
In June, Contagious Media (the group behind the 'Black People Love Us' website) revealed that the project was created by both Kyle Bunch, and Jeremy Hermanns, with editorial direction provided by Greg Johns, as their entry in a competition to determine which Internet meme could generate the most web traffic without any advertising. By targeting bloggers for attention, many bloggers ended up linking to their page, helping their prospects in the contest.
Although Blogebrity only ended up in fifth place, because of its subject matter, it ended up receiving attention among opinion-makers and early adopters disproportionate to its actual significance. It also won the coveted "Technorati Prize", achieving more links during the competition than any other entry.
Even though the list was largely subjective in construction, and was designed to gain attention rather than to provide objective information, it still is useful as a snapshot of who the most popular bloggers were in May of 2005. Although many of the bloggers on the list would disagree about who would really qualify as an A-lister, there is a consensus that the list does represent many of the most popular and influential figures in the blogosphere.
Blogebrity continues as a group weblog, and the list is regularly updated. Nick Douglas wrote the blog and updated the list from June to December 2005. Currently, the blog is written by Bunch, Johns, Neil Kramer, Angelina Williams, and recently Benjamin Ellis.
