BK Veggie
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The BK Veggie is a vegetarian soy-based meatless sandwich that is served at Burger King restaurants. The sandwich is not vegan, as it has dairy components.
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[edit] Product Description
The BK Veggie is made with mayonnaise, lettuce, tomato, and ketchup served on a sesame-seed bun. Optional ingredients upon request include cheese, onion, and mustard.
[edit] History
The product was first introduced in 2002. It was originally prepared in the same manner as a Whopper, a flame-broiled veggie patty with mayonnaise, lettuce, tomato, pickles, onion and ketchup served on a sesame-seed roll. At the time the sandwich was vegan if the customer asked to have it cooked in a microwave oven, otherwise it was not considered vegan because it was cooked on the same equipment as the burgers and chicken.
In late 2004, BK (US) entered into a partnership with Morningstar Farms to offer a soy-based meatless patty. The sandwich was also reformulated not to include pickles and onions. The cooking method was also changed to microwaving, though most outlets will broil it upon request.
[edit] The Competition
At this time, major fast food chains in the US, such as McDonald's and Wendy's, do not offer a similar product.
[edit] External links
People: Brad Blum | Greg Brenneman | David Edgerton | James McLamore
Product Lines: Burgers | Chicken & Fish | Breakfast | Desserts & Sides | Beverages | Discontinued Items
Food: Big King | BK Stacker | BK Veggie | Rodeo Cheeseburger | Whopper
BK Big Fish | BK Chicken Fries | Chicken Tenders | Original Chicken | TenderCrisp | TenderGrill
Croissan'Wich | Enormous Omelet | Meat'normous
Advertising: BK Tee Vee | Burger King Kingdom | Coq Roq | I'm not Herb | The Subservient Chicken | Ugoff
Other: Burger King University | Trademark dispute
Annual Revenue: $1.94 billion USD (2005) | Employees: 340,000 (2005) | Stock Symbol: NYSE BKC | Website: http://www.burgerking.com