Bid tv
From Wikipedia, the free encyclopedia
- The correct title of this article is bid tv. The initial letter is shown capitalized due to technical restrictions.
| bid tv | |
 |
|
|---|---|
| Launched | October 2000 |
| Owned by | sit-up Ltd |
| Audience share | 0.1% (Feb '06, Source:[1]) |
| Formerly called | bid-up.tv |
| Sister channel(s) | price-drop tv, speed auction tv |
| Website | www.bid.tv |
| Availability | |
| Terrestrial | |
| Freeview | Channel 23 |
| Satellite | |
| Sky Digital | Channel 644 |
| Cable | |
| NTL:Telewest | Channel 745 |
bid tv (known as bid-up.tv until 21 January 2005) is a digital television channel based in the UK that runs daily live auctions. It was the first channel of its kind in the world, and has become popular for offering a laid-back, friendly approach to its viewers. Banter is created through the presence of "auction assistants" who help to demonstrate products, as well as informing the viewer of upcoming auctions.
Contents |
[edit] Bid-up.tv
Bid-up.tv was launched by its parent company, sit-up Ltd, in October 2000. It started by broadcasting 12 hours a day, much of which were pre-recorded, with auction graphics overlaid so people could bid despite the video itself being pre-recorded. It later extended its broadcasts to 18hrs a day (8am - 1am) and is now completely live inside these hours, with recorded offers at all other times.
The channel amassed a cult-following as it spread to various digital platforms. This growth in popularity can also be partly attributed to the use of David Dickinson, ex-presenter of the BBC television series Bargain Hunt, in various television advertising campaigns.
June 2003 saw the company behind bid-up.tv launched a sister channel called price-drop.tv.
In April 2004, bid-up.tv introduced a new system for bidding known as Best Bidding. This now meant all bids acted as proxy bidding, so instead of the bid being entered at whatever is bid, the computer would now automatically bid-up to the value specified, and not over. At the end of the auction, everyone paid the same price as indicated in the on-screen "auction arrow", thus amounting to a uniform-price auction.
On the channel, an item was advertised with a specific quantity, and a bid-up from price triangle. Customers phoned in and bid up from the particular amount. The quantity was used to determine which customers 'win' the auction. For example, if there was a quantity of 50 for the product, then the top 50 bidders would win the auction.
In August 2004 bid-up.tv had an "Auction Choice" month, during which they featured both rising and falling price auction hours. The falling price auctions continued after this month and are now the most common auction type on the channel.
Prior to December 2004, each item also had a "guide price", described as being the manufacturer's recommended retail price or an average of prices from other retailers. However, these were removed following the collapse of shopping channel Auction World.tv, which was criticised for advertising misleading guide prices.
[edit] Bid tv
In January 2005, the channel was renamed Bid tv to reflect the fact that more of its auctions followed the price-drop tv method, meaning that bidders were only rarely bidding "up". Bid tv no longer broadcast any live rising-price auctions, only featuring an occasional pre-recorded speed auction. A new graphic was added in October 2005 to show the start price of falling price auctions.
When bid-up.tv originally launched, one of the most popular features was the relaxed style in which the presenters and assistants would have a lot of freedom to interact with each other. For instance, the presenter whose shift was starting would come on air for the last few minutes of the previous presenter's shift and interact with them. However, although still relaxed, this presenter interaction seems to have been stopped with the launch of Bid tv. Despite the fact that bid tv no longer uses an auction hall theme, bid tv's presenters exclusively refer to the products they sell as 'lots' and to their customers as 'bidders'. When referring to the next item to be sold the presenters and assistants will say "Closing next..."
Early 2006 saw the bid tv website completely overhauled in an attempt to increase its user-friendliness and overall aesthetic appeal. Its new design was inspired by that of eBay, the world's most popular auction website, in an attempt to capitalise on its popularity.
On May 10, 2006, the on-screen graphics were changed so that products are now sold in pounds and pence, as opposed to just pounds, a change previously incorporated into price-drop tv.
In August 2006, a new graphic was introduced, showing the bid tv website address and a falling arrow. This is shown as soon as the assistant has shown what is coming up next, and introduces the presenter.
[edit] Criticisms
Bid Up TV uses premium rate phone numbers for bidding on the item [1]. Additionally, shipping & handling costs at least £7.99 for all items, yet this is not included in the price displayed on screen [2]. Thus, each items costs at least £9.49 more than the listed price.
The ASA once ruled that Bid Up tv had overestimated the start price of £1700 for "Black Agate Globes"; "Bid-up could only provide proof of one supplier that may have sold the globe for £1700."[3] The ASA found a number of companies offering the globe for considerably less: "between £250 and £500."[3] Bid TV was therefore found in breach of ASA broadcasting codes.
[edit] Presenters
- Andy Hodgson
- Lynn Taylor
- Peter Simon
- Paul Becque
- Steve McDonald
- Andrea Binks
[edit] Freelancers
- Tim Lichfield
- Charlotte Jackson
- Charlotte Mounter
- Bronwyn Lloyd Hughes
- Patrica Mitchell
- Mark Ryes
- Mark Ryes
- Sean Macintosh
- Carmel Thomas
- Katy Pullinger
[edit] Assistants
- Ruth Miller
- Lisa Leyland
- Suzanne Banham
- Erica Street
- Lisa Marie Long
- Lucy Gardener
[edit] References
- ^ "j) Calls to bid for items cost £1.50 per call from BT lines. Calls from some networks including mobile phones may cost more." From the Bid tv "Terms & Conditions" page.
- ^ Two product pages, archived and provided by the Internet Archive, with the £7.99 price displayed: "double strap leather bag in pistachio", and [http://www.bid.tv/ProductDescriptionPage.aspx?Id=1504756&Cat=8&Sub=18&Type=Categories " medium navy gemstone globe brass stand"]
- ^ a b "Broadcast Advertising Adjudications, 23 March 2005" -(PDF)
[edit] External links
| Sit-up Ltd | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| bid tv - Price drop tv - Speed auction tv - Screenshop | |||||||||
