Beatrice Warde

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Beatrice Warde (20 September 1900—16 September 1969, née Beatrice Becker), was a communicator on typography. She was the only daughter of May Lamberton Becker, a journalist on the staff of the New York Herald Tribune, and Gustave Becker, composer and teacher.

Beatrice was educated at Barnard College at Columbia University. At the age of eleven she had developed a love of calligraphy, and this grew in her college years to an interest in the history of letter forms. She became acquainted with Bruce Rogers, the typographer, and, on his recommendation, on graduation was appointed to the post, under Henry Lewis Bullen of assistant librarian to the American Type Founders Company, in Jersey City, where she concentrated on self-education and research. While there she became acquainted with eminent typographers including Daniel Berkeley Updike and Stanley Morison, who later played a highly influential part in her professional life.

She remained there from 1921-1925, and in 1922 married Frederic Warde, printer to Princeton University, a gifted typographic designer, and fully familiar with the possibilities of mechanical typesetting. The Wardes moved to Europe in 1925, but their marriage ended in separation in November 1926, soon followed by an amicable divorce.

Beatrice Warde spent time investigating the origins of the Garamond design of type, and published the results in The Fleuron under the pen-name Paul Beaujon. "Paul Beaujon" was in 1927 offered the part-time post of editor of the Monotype Recorder, and Warde accepted — to the astonishment of Lanston Monotype Corporation executives, who were expecting a man. She was promoted to publicity manager in about 1929, a post she retained until her retirement in 1960 on her 60th birthday. She thought of herself as an outsider, working in a man's world, but she gained respect for her work and her personal qualities.

Contents 1 The Monotype years 2 The war years 3 Her achievement 4 Beatrice Warde's writings 4.1 Books 5 References 5.1 Online 5.2 Printed

[edit] The Monotype years

This period saw the Anglo-American "Typographic Renaissance", since type-casting machines such as the Monotype and the Linotype permitted the revival of old type faces and the design of new ones. The Monotype was particularly suited to this work since the types were cast individually, permitting ready correction.

The Monotype Corporation had appointed Stanley Morison as typographic advisor in 1923, and he used the Monotype Recorder and Monotype Newsletter — the firm's main advertising mediums — as a vehicle for publicising new designs. Morison instigated the production of Monotype broadsides displaying the full range of a new design in multiple sizes, which could serve as sales literature for printers to show their customers, or be framed for display in their reception rooms. Among the designers whose work the corporation adopted were Eric Gill. His Gill Sans of 1928 was widely acclaimed and was followed in 1932 by Perpetua titling capitals, modelled on the lettering on Trajan's Column in Rome. Beatrice Warde penned her famous broadside This is a Printing Office, to show this typeface off. It has since been found on the walls of numerous printing offices, has been cast in bronze and is mounted at the entrance to the United States Government Printing Office in Washington, D. C., has been translated into numerous languages and has been parodied.

In addition to her work with the Monotype Corporation, Warde devoted much time after her retirement to the education of apprentices, tirelessly lecturing at schools of printing, inspiring them to become design-conscious craftsmen.

[edit] The war years

Beatrice Warde spent the World War II years in London. She was fiercely pro-Britain, and was an active member of the Americans in Britain Outpost of the Committee to Defend America by Aiding the Allies. She set up in 1940 Books Across the Sea which arranged for the exchange of books between Britain and America as a means of cultural understanding. In this she was greatly aided by her mother at the American end.

[edit] Her achievement

Alan Hutt (see reference) wrote in 1969:

She was an original typographical scholar of the first rank (the 'Paul Beaujon' Garamond and other studies in The Fleuron and The Monotype Recorder); she was a practicing typographer of sure taste and a calligrapher of elegance; for over 30 years she was a brilliant editor of the Recorder and the Monotype Newsletter, as part of her devoted service to The Monotype Corporation as its publicity manager; she was Stanley Morison's inseparable and incomparable lieutenant in the great work of Britain's typographical renaissance; she was beyond peer as a public expositor, and propagandist for, good typography.

[edit] Beatrice Warde's writings

The more important ones on printing are listed in 'I am a Communicator' (see reference below)

[edit] Books

An American in England (Pen name of Warde), Enjoying England: A book about an enchanted Island, published by the LNER, 1931

Compiler of Token of Freedom c 1940, (An anthology given to every child who was evacuated to North America during World War 2)

The Crystal Goblet:sixteen essays on typography, 1955

During World War 2 she also contributed to American Outpost Newsletter, and her mother featured her letters about London in the New York Herald Tribune

[edit] References

[edit] Online

• Shelley Gruendler, 'Beatrice Warde'. Twentieth Century Graphic Communication: Technology, Society and Culture. (First annual Friends of St Bride conference, 24 and 25 September 2002) [1]

[edit] Printed

• Anon, 'Pioneer in a Man's World' in The Times, 10 February, 1964; p 13; Issue 55931; col A. A short feature article about her life and work with portrait.
• Anon, Obituary, Mrs Beatrice Warde. First Lady of Typography, in The Times, 16 September, 1969, p 12, Issue 57666, col, E.
• Professor Arthur Newell, Obituary, Mrs Beatrice Warde, in The Times 25 September, 1969, p 12; Issue 57674; col G.
• Alan Hutt, 'Beatrice Warde, a personal tribute' in Monotype Newsletter, 86, December, 1969, p 18
• Anon, 'I am a communicator'. The Monotype Recorder, Volume 44, number 1, Autumn 1970. A selection of writings and talks by Beatrice Warde,/Paul Beaujon.
• Nicolas Barker, Stanley Morison. 1972 [ISBN 33313136], passim
• James Moran, Stanley Morison, his typographic achievement, 1971 [ISBN 853313008], passim