BareNecessities.com
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| Bare Necessities | |
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| Type | Private |
|---|---|
| Founded | 1967 |
| Headquarters | headquarters: Newark, NJ; warehouse: Avenel, NJ |
| Key people | Noah Wrubel, Co-founder & CEO Bill Richardson, Co-founder and President |
| Industry | Retail |
| Products | Lingerie, Underwear, Hosiery |
| Revenue | approx. 18 million annually, according to The Internet Retailer Top 500 Guide |
| Operating income | ? |
| Net income | ? |
| Employees | 90+ |
| Slogan | Your Online Intimate Apparel Resource |
| Website | www.BareNecessities.com |
Bare Necessities is a Newark, New Jersey-based retailer of brand name and designer lingerie, hosiery and men's underwear. Bare Necessities owns and operates four retail stores, and an electronic commerce website, BareNecessities.com.
Bare Necessities sells intimate apparel, hosiery and men's underwear from brand names such as Maidenform, Wacoal, Jockey and Hanes, and designers such as Wolford, Calvin Klein, Donna Karan and Tommy Hilfiger.
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[edit] History
Bare Necessities owes its roots to beginnings on Orchard Street on New York City's Lower East Side in the 1960's. Wrubel's uncle, Norman Goldman, was co-owner of a lingerie store, Goldman and Cohen, and Wrubel's father, Irwin, owned a shop across the street. Goldman and Wrubel founded Corset Shop Inc., which operates 135 leased intimate apparel departments in stores throughout the United States, and Bare Necessities, in 1967.
The website was founded in 1998 by Noah Wrubel and Bill Richardson. In 2006, Bare Necessities was named as the country's "10th fastest growing inner city company"[1] by Inc. Magazine and the Initiative for a Competitive Inner City. Bare Necessities is also listed by the The Internet Retailer Top 500 Guide as the 60th largest apparel website[2].
[edit] Locations
Stores
Distribution center
[edit] Notes
[edit] References
- NJBIZ "Fit retailer of intimate apparel" (2003)
- Newark Star Ledger "The bottom line -- A Newark warehouse is home to a successful Internet lingerie business" (2001)
