Banner drop

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A banner drop is the act of putting in place a banner as a protest tactic, purportedly to promote social justice. The banner usually targets a specific corporation, law, political campaign, etc. The banner may itself be dropped on an activists' target, or in conjunction with the beginning of a campaign. For an example of all three, the November 20, 1999 banner drop at an Old Navy store in downtown Seattle publicized the company's use of sweatshop labor and kicked off the Seattle WTO protests. While performing a banner drop on private property is usually illegal, charges are rarely pursued because penalties are minor, and savvy activists can use such trials to generate publicity.