Australia TradeCoast
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Australia TradeCoast is an economic development area of Brisbane, Queensland, Australia.
The concept of branding and promoting the empty space around Brisbane's port and airport, following many years of Government reports and soul-searching on what might be done with the "Brisbane Gateway Ports Area", was first proposed to Queensland Premier Peter Beattie by a British marketing consultant who had developed Amsterdam Airport Area for Amsterdam's Schiphol Airport.
Beattie took up the idea with enthusiasm and so a partnership was formed between the local oil refineries, State, City, airport and the port to drive the project forward. A brand logo and organisational details were announced at a press conference at Brisbane Airport in May, 1999.
Once defined, Australia TradeCoast covered over 80 km² of prime industrial land. It is now home to over 7,000 businesses, saw more than 100 new industrial developments in the last five years and $1 billion in infrastructure development in the same period[citation needed]. Major infrastructure projects delivered as part of Australia TradeCoast alone (excluding those at the port and airport) exceed $350 million [citation needed].
According to Peter Beattie in June, 2006, Queensland's overseas goods exports have increased by more than 40% over the previous year[citation needed].
