ATV-10

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Network TEN Melbourne
(Channel Ten)

Type	Broadcast television station
Country	Australia
Availability	Metropolitan Melbourne
Founded	1963
Slogan	seriously
Market share	22.7% (2006)
Licence Area	Melbourne
Owner	Network TEN
Launch date	August 1, 1964
Digital channel	VHF 11
Analogue channel	VHF 10
Callsigns	ATV-10
Affiliation	Network TEN
Website	www.ten.com.au

ATV-10 is a television station in Melbourne. It is part of Australia's Network Ten.

The licence to operate Melbourne's third commercial television station was awarded to transport magnate Sir Reginald Ansett in April 1963. The new channel, ATV-0, began transmission on 1 August 1964. The station's studio complex was located in the then outer eastern suburb of Nunawading. The channel often lagged third in the ratings, in part due to reception problems encountered with the new 0 channel at the low end of the VHF dial.

ATV-0's first news presenter was News Director Brian Wright, before Barry McQueen took over regular newsreading duties. ATV-0's initial news format on weeknights was a 45-minute bulletin starting at 6.15pm which was to compete with the 30-minute bulletins offered by rivals GTV-9, HSV-7 and ABV-2. The news format endured many changes over the years and different newsreaders. Other newsreaders included Ralph Neill (1973), Bruce Mansfield (1974-79), Annette Allison (1978), Michael Schildberger (1979), Peter Hanrahan (1979), David Johnston (1980-95), Jana Wendt (1980-82), Jo Pearson (1982-87 and 1991-93), Tracey Curro (1988-90), Marie Louise Thiele (1994-95), Mal Walden (1996-), Jennifer Hansen (1996-2005) and Helen Kapalos (2006-).

The channel became successful in 1972 with the nightly soap opera Number 96.

In 1979, Rupert Murdoch gained a controlling interest in ATV-0 and Sydney television station TEN-10. On 20 January 1980, ATV-0 changed frequency to ATV-10 when Gippsland station GLV-10 changed frequency to become GLV-8.

[edit] Program production

The Nunawading facilities were expanded to provide 5 operational studios and the centre became the largest producer of Australian produced TV content including, Neighbours, Young Talent Time, Rove Live and Good Morning Australia (GMA With Bert Newton).

These are the highest Programs produced by Network Ten Melbourne:

Thank God You're Here (2006-)
The Wedge (2006-)
Ten News
9am with David and Kim
The Panel (1998-2003)
Rove Live (2000-, Began on Nine as "Rove")
Neighbours (1986-, Began on Seven in 1985)
Ten Eyewitness News
Young Talent Time (1971-88)
The Secret Life Of Us (2001-05)
Number 96 (1972-77)
The Box (1974-77)
Good Morning Australia as GMA with Bert Newton (1992-2005)
The Early Bird Show (1977-80, 1985-89)
The Henderson Kids (1985-87)
Totally Full Frontal (1998-99, Began on Seven as "Full Frontal")
Matlock Police (1971-75)
Hinch (1992-93)
Double Dare (1989-92)
Family Double Dare (1989)
It's a Knockout (Network Ten - 1985-87)
The Price Is Right (1973-74, 1989-92)
Holiday Island (1981)
Punishment (1981)
The Restless Years (1977-81)
Return to Eden (1986)

In 1992, ATV-10 relocated from the by then famous Nunawading studios to the Como Centre in inner suburban South Yarra. The Nunawading premises is now operated by Global Television and ATV-10 leases the facility for production of programs such as Neighbours, Thank God You're Here and Rove Live. Although GMA With Bert Newton (1992-2005), 9am With David & Kim were/are broadcast from the Como studios in South Yarra, along with news, current affairs and sports.