Asia Brewery

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Asia Brewery, Inc.
Location	6th floor Allied Bank Center, Ayala Ave., Makati City, Philippines
Owner	Lucio Tan
Year opened	1982
Annual production	6 million hectoliters per annum (in its two breweries)
Active Beers
Beer na Beer (formerly known as Beer Pale Pilsen)	German pilsener
Colt 45 (Philippines)	American malt liquor
Colt Ice (Philippines)	American macro lager
Lone Star (Philippines)	American macro lager
Lone Star Light (Philippines)	Light lager
Lone Star Ultra (Philippines)
Carlsberg Beer/Pilsner (Philippines)	German pilsener
Stag (Philippines)	American macro lager

Asia Brewery is the second largest brewery in the Philippines, with 10% share in its home market.

[edit] Products

It produces malt beverages like beer, shandy, iced tea, bottled water and carbonated soft drinks. Its sister company Tanduay Distillers, Inc. produces hard liquor. It somewhat mimics the structure of its bigger rival San Miguel Corporation, except that ABI has no food and agribusiness divisions.

It offers eight beers in the Philippines with its flagship brand Beer na Beer which is launched in 1988 as Beer Pale Pilsen. The reason why the brand changed its name to Beer na Beer is that competitors sued ABI as the term Beer is general, just like in 2004 when a gin brand Ginebra Kapitan was sued by San Miguel Corporation as the term Ginebra is commonly known by consumers as Ginebra San Miguel(GSM), the world's biggest selling gin, and thought that the brand is a sub-brand of GSM. The brand nowadays is called Gin...Kapitan. According to its advertisements, Beer na Beer was preferred by 9 out of 10 people in a blind test. Its high quality and attractive pricing strategy made it the second biggest selling beer in the market. In 2001, Beer na Beer was reformulated and now, it has 6.0% alcohol

ABI's seven licensed beers are sold in a somewhat limited scale, but its Colt 45 brand, launched in 1995, is the biggest among them. This malt liquor's biggest competitor is Red Horse Extra Strong from San Miguel. ABI's other licensed brands are Carlsberg (the brewery's first beer in 1987), Lone Star (launched in 2000), Lone Star Light (2002), Colt Ice (2003), Lone Star ULTRA (the country's first low-carb beer, launched in 2004 and Stag (either cancelled or it's just hard to find in the country).

The company also offers Absolute distilled drinking water, the second biggest selling bottled water brand in the market behind SMC's Wilkins, and Summit mineral water. They are both launched in 1992.

In 1995, Q Shandy was launched to compete with SMC's Cali. In 1999, Pacific Sun iced tea was launched.

For the first time, they cashed in the low-priced carbonated soft drinks market by acquiring a license to produce Virgin Cola from Virgin Drinks.