Ashby-de-la-Zouch

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Map sources for Ashby-de-la-Zouch at grid reference SP389965
Map sources for Ashby-de-la-Zouch at grid reference SP389965


Ashby-de-la-Zouch is a small market town in the North West Leicestershire district of the county of Leicestershire, England. It lies within the National Forest, has a population of 12,758 (2001 census), and is known to locals as "Ashby". The associated adjective is "Ashbeian".

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[edit] History

Arms of the former Ashby-de-la-Zouch Rural District Council
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Arms of the former Ashby-de-la-Zouch Rural District Council

"Ashby" is a word of Anglo-Danish origins, meaning "town of the ash [tree]". The Norman French addition dates from the years after the Conquest, when the town was given to the Zouche family in the reign of Henry II.

It has a historic 15th century castle. The castle area was the setting for Ivanhoe by Sir Walter Scott. A local high school is named after the book (Ivanhoe College, for 11 to 14-year-olds). The local upper school, Ashby School, previously Ashby Grammar School, is a mixed comprehensive school for 14 to 19-year-olds and has its roots in the 16th century. In 1464 the town and castle came into the possession of the Hastings family. Later the town was one of the Royalists' "chief garrisons" under the control of Colonel Henry Hastings, earl of Huntingdon and commander of the North Midlands Army. When the town fell after a long siege in March, 1646 it was counted a great relief to the surrounding towns and villages.*[1]

Market Street Ashby-de-la-Zouch
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Market Street Ashby-de-la-Zouch

The parish church, St Helens, houses a rare 300 year-old finger pillory, which may have been used to punish people misbehaving in church.

Many of the buildings in Market Street, the town's main thoroughfare, have timber framing, but most of this is hidden by later brick facades. The "Bull's Head" pub retains the original Elizabethan half-timbering. There are also Regency buildings in this street.

Bath Street has a row of Classical-style houses dating from the time that the town was a spa. The demolition of the public baths is now a matter of some regret.

Dolly Shepherd, 1887-1983, the famous Victorian aviatrix, made her return to parachuting from balloons in a display at Ashby, after recovering from a potentially fatal accident.

The historic Bull's Head pub
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The historic Bull's Head pub

The Midland Railway reached Ashby in 1845, placing the town on an important route between Leicester and Burton upon Trent. In the 20th century the passenger train service through Ashby was withdrawn. The Leicester - Burton railway continues to run through the town, but now it carries only freight. In the 1990s there was an unsuccessful plan to restore passenger services as a branch of Leicestershire's Ivanhoe Line.

In recent years the town has been one of the fastest growing in the Midlands, and the historic centre is now surrounded by executive housing.

Formerly, both the A50 Leicester to Stoke-on-Trent road and the A453 Birmingham to Nottingham road passed through the town centre. The heavy traffic which previously travelled through the town has been substantially relieved by the A42 and A511 bypasses, which replaced the A453 and A50 respectively.

[edit] Economic life

By far the largest employer in the town is United Biscuits, which provides about 2000 jobs. One of its production plants closed in 2004 with loss of 900 of these posts.

Other employers in Ashby include Standard Soap, Calder Colour (paint) and Phillip Harris (laboratory supplies). There is also a concentration of high-tech employers. Ashby was home to the video game software house Ashby Computer Graphics, also known as Ultimate Play The Game, now called Rare. They have since moved to a custom build house at Manor Park, just down the road from Twycross.

[edit] Transport

Ashby bypassed by the A511 trunk road between the towns of Swadlincote and Coalville.

The nearest railway station is Burton upon Trent, over eight miles away.

[edit] Items of interest

  • An ironic popular song known to older people is entitled "Ashby-de-la-Zouch By The Sea".
  • Adrian Mole, the main character of the Adrian Mole series, moves from Leicester to Ashby-de-la-Zouch during his lifetime.

[edit] Geography

Ashby-de-la-Zouch is located at 52°46′00″N, 01°28′00″W (52.7667, -1.4667)1.

[edit] People from Ashby

[edit] External links

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