As seen on TV

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This article is about the advertising technique. For the novel, see As seen on TV (novel).

For "Victoria Wood As Seen On TV", see Victoria Wood.

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As seen on TV is a nameplate for products advertised on Television for direct-response mail-order through an 800 number. Typically the packaging for these items includes a standardized red seal in the shape of a television screen with the words "AS SEEN ON TV" in white. The pervasive presence of "as seen on TV" products is the subject for much comedy on TV, often exaggerating the typical pitches of "as seen on TV" products. One such example of mockery is the fictional "Spishak company", a series of sketches on Mad TV. Prominent marketers of "as seen on TV" products include TimeLife, K-tel, Ronco, and Thane. There are also retail and online stores that specifically sell As Seen on TV products.

As Seen On TV Products is a generic name attached to items that are advertised on television - either in 30 minute infomercial spots, or in 30 second commercials. These products can range from kitchen, household, automtive, cleaning, health, beauty products, or to exercise & fitness products, books, or to toys and games for children.

As seen on TV products usually fall under the categories of cookware, music, and gadgetry.