Arcor
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This article is about the Argentine food company, for the German telecommunications company see Arcor (Telecommunications).
| Grupo Arcor | |
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| Type of Company | Public |
|---|---|
| Founded | Córdoba, Argentina (1951) |
| Headquarters | Córdoba, Argentina |
| Key people | Amos Pagani, Founder Fulbio Salvador, Founder Luis Alejandro Pagani, Chairman & CEO |
| Industry | Food processing |
| Products | Dairy products, Food, Candies, Chocolates, Confectionery, Cookies |
| Revenue | 950,000,000 US$ (2004) [1] |
| Employees | 17.000 [2] |
| Slogan | Darle sabor (to give flavor) |
| Website | www.arcor.com.ar |
Grupo Arcor (ARroyito CORdoba) is a food company specialized in confectionery founded on July 5, 1951 in the city of Arroyito, Córdoba, Argentina. It's the world's first producer of candies, and the first exporter of confectionery of Argentina, Brazil, Chile and Peru.
As of 2005, Arcor counts with 31 manufacturing plants, with 27 in Argentina alone and the remaining spread among Brazil, Chile and Peru. It is one of the largests producers of candies worldwide and the largest producer of cookies in South America, with exports to over 117 countries. Its current CEO is Luis Pagani, son of founder Fulvio Salvador Pagani.
The company slogan is: "Le damos sabor al mundo" (Spanish: We flavor the world).
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[edit] History
1924, Amos Pagani (Italian immigrant) arrives to Arroyito (Córdoba). He started a bakery, an occupation that he had exercised in his native Italy.
In 1928, the second of his five children was born, Fulvio Salvador, who, years later, built a factory of candies, together with others: the siblings Fulvio, Renzo and Elio Pagani; the siblings Modesto, Pablo and Vicente Maranzana; Mario Seveso and Enrique Brizio. Their declared plan was: "an important production volume, with the purpose of reducing costs."
In 1951 the plant is inaugurated. And the production begins.
In 1958, Arcor had already reached the daily production of 60,000 kg (140,000 lb) of sweets. At this point, Arcor wasn't a factory of candies, exclusively.
In 1964, the Group carried out its first sales outside Argentina and it began to participate in international events.
The first exports consisted on the sale of glucose-derivated products (to European countries, 1964), and sweets (to United States, 1968).
In 1970, was celebrated the first International Convention of Snacks and Confectionery (ISM[3]), in Cologne (Germany). Arcor Group had their own stand and its presence was uninterrupted ever since.
In Argentina, 1967, Arcor established its own system of official distributors. And the industries exploded in the 1970s, in Argentina: Tucumán (1970), Mendoza (1972), Córdoba (1975), Buenos Aires (1975) and Entre Ríos (1980).
Arcor then crossed the border: Paraguay (1976), Uruguay (1979), Brazil (1981), and Chile (1989).
In 1990 its marketing strategists decide to exploit products with more potential of fast commercialization: Bon-O-Bon (padded wafers) and Cofler (high quality chocolates).
That year, Fulbio Salvador died in an accident. In 1993 Luis Alejandro Pagani assumed the presidency of the Arcor Group, the elder of the founder's six children. In 1995 Arcor builds in Peru an important plant, producing candies and in 1999 the most advanced chocolate factory of South America is erected in Brazil.
[edit] Arcor in bad economic times
Because of its prosperity, Arcor has often been in deep contrast with the productive situation in Argentina. In 2001, during the last economic crisis, this rarity caused the publication of an extensive study, "Globalizing from South America: The Arcor Case" (Bozz Allen & Hamilton), which was supported by Arcor because of its 50th anniversary. [4]
Also, as a unique model of consistently prosperous enterprises in Argentina, Arcor has a history of carrying out philanthropic actions. For example, it founded Arcor Foundation of Argentina (1991), which claims as its goals "to promote the integral development of childhood from an educational perspective, working in close relationship with society, to strengthen institutional and community strategies of inclusion, participation and the articulation of diverse social actors". [5]
[edit] Business
[edit] Management
The executive board includes:
- Luis Alejandro Pagani, Chairman & CEO
[edit] Joint ventures and minority interests
- 1993 Arcor acquires Águila Saint, one of the most traditional chocolate companies in Argentina.
- 1994 Builds the model plant of chocolates of Colonia Caroya. The biggest and most sofisticated of South America. With complete tend of gas pipes to supply it (Pilar-Arroyito).
- Noel, another traditional brand in Argentina (for 100 years) is acquired.
- 1995 Inaugurated in Buenos Aires another cookies factory (doted with the latest technological advances).
- Own huge plant for the production of cardboard boxes, in Buenos Aires. Forming the company Cartocor S.A. (member of the Arcor Group).
- 1998 Acquiring of the Chilean company "Dos en Uno", leader in sweets and chocolates of Chile.
- 2005 Strategic association with the French group Danone. Unifying business of cookies, alfajores and cereal bars in the Mercosur. Resulting in the constitution of Bagley Latinoamérica SA, the biggest company of cookies in the region.
[edit] Main brands
Brands are categorized by their targeted markets.
[edit] Food
- Arcor
- Prestopronta
- Godet
- Noel
- Arcoa
- Dulciora
[edit] Sweets
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[edit] Chocolates
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[edit] Cookies & Alfajores
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[edit] Ice cream
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